INSIGHTS & JOY

A business newsletter with Pizzazz!

"We help leaders tackle major issues and become better marketers
using a holistic business
approach!"


Dick Morgan CMC, FIMC

October-November 2009
     Leaves fall...Thanksgiving beckons


Business owner, executive, manager, or business advisor, it pays to have your own confidant(s)...people you can trust with your private thoughts and concerns. Having a coach, confidant, or mentor is definitely not a sign of weakness, rather it shows maturity and a keen understanding of the “Power of Two.” 

A big "thank you!" to all those who have helped to make 2009 another interesting year for Morgan Marketing Solutions. Please know how much I appreciate your friendship and support. Happy Thanksgiving to you and yours!


P.S.
 
Attached is the anxiously awaited 2009 version of Señor Morgan's Tortilla Soup for the Soul, a great way to use your leftover turkey!


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www.morganmarketingsolutions.com   

IN THIS ISSUE

The value of an independent ear

Marketing Facets - The Market Focused Guide to Company Analysis

Smiles make the day!

$ Million Marketing Tips

Facts about wine...


The value of an independent ear

Frequently, business advisors play a second role as confidant, coach or mentor to clients. One reason is that the advisor is outside the client’s other normal spheres. The advisor is not an employee, personal friend, or family member.

A client is able to relate his or her true feelings and fears to an independent person who listens objectively, offering the client the chance to bounce issues and ideas off of an understanding ear. The advisor may also contribute some new ideas or perspectives that the client may find helpful.

Over the past twenty years as a consultant and business advisor, clients have said that they value the objective, understanding ear as highly as the specific marketing and business projects we have undertaken together. As an advisor, I also derive great satisfaction from those close relationships. I never fail to learn from my clients as well. We both benefit from that special relationship!

I make these points to explain why I recently joined the University of Texas at Dallas “Power of Two” mentoring program. The Power of Two matches experienced business executives with honor students in both the undergraduate and graduate programs. The program’s primary purpose is to give top students the extra opportunity learn how to apply their education to real world situations. Students can explore their ideas, ask questions, and supplement their formal education with another's experience.

As a mentor, I expect that the learning will go both ways. Many years of practical experience also means that a person's formal education happened well in the past. Consultants need to stay current and I plan to use my new mentoring work to enhance my own knowledge base. Understanding what it takes to achieve ‘honors’ status, I am sure that the relationship will be built upon mutual learning and respect.

The person assigned to me is a full-time MBA student in the university’s graduate school of business. We have not yet met, but I already know that she is an international chess champion from Mongolia and works with the university there. It has been years since I attempted to learn chess and I was never very good at the game. Going in, I am positive that I will be challenged by someone with exceptional intelligence!

Business owner, executive, manager, or business advisor, it pays to have your own confidant(s)...people you can trust with your private thoughts and concerns. I think of it this way, even Tiger Woods, tennis champions, and the star NFL quarterbacks have coaches who watch, listen, observe, and offer advice. Having a coach, confidant, or mentor is definitely not a sign of weakness, rather it shows maturity and a keen understanding of the “Power of Two.”

 


Marketing Facets - The Market-focused Guide to Company Analysis

Should a salesperson's birth date be an important fact for a company acquirer to know? Could extended product warranties create a competitive advantage? How does the company forecast sales? What are the backgrounds and capabilities of the firm's key managers? Answers to these and a vast array of other in-depth questions receive attention in Marketing Facets.

Marketing Facets is a practical resource for those involved in determining the current health of a company and gauging its future prospects. Marketing Facets is a 103-page guidebook, and a supplement to other evaluation procedures and information normally gathered during a thorough due diligence or business valuation process. The workbook takes a holistic approach, assembling facts and management assumptions in key areas to help the analyst form and support conclusions. 

Marketing Facets is a valuable resource to private investment fund managers, individual investors, venture capital specialists, investment banks, and valuation specialists. Marketing Facets is also a guide for C-level executives who wish to perform their own company analysis as part of normal business planning, or in advance of efforts to refinance, acquire or divest.

Marketing Facets is available in electronic form via the Internet, on CD/ROM, or in print with a ring binder. 
> Electronic in MS Word .doc or Adobe .pdf format via the Internet @ $79.95
> CD/ROM format @ $85.95 including U.S. shipping and handling
> Ring binder version and CD/ROM combo @ $99.95 including U.S. shipping and handling

Consulting is also available. Please contact me for additional information.
Telephone: 972.931.7993  Fax 972.931.0542
 
rpmorgan@morganmarketingsolutions.com.
 


Smiles make the day!   
Advice...
 
1. Advice is least heeded when most needed.

2. To profit from good advice requires more wisdom than to give it!

3. We might be more inclined to accept good advice if it didn't interfere with our plans.

4. What good is good advice if you don't take it?

5. Advice to those over fifty: Keep an open mind and a closed refrigerator!

6. Advice can be like medicine - the correct dosage works wonders, but an overdose can be dangerous.

7. Often, advice is more blessed to give than to receive.

8. We naturally admire the wisdom and good judgment of those who come to us for advice.

9. When people get too old to set a bad example, they usually start giving pretty good advice!


$ Million Marketing Tips

TIP: Marketing is somewhat like horseshoes and hand grenades, when you get closer than your competition, you win points!

TIP: Include a part of yourself in every product or service, that way you will always offer something that is unique.


Facts about wine...

1. Match hearty food with a hearty wine, such as Cabernet Sauvignon.
 
2. Match fresh fruit with sparkling wine or a sweet, dessert wine. Make sure the wine is sweeter than the fruit or the wine will lose.
 
3. Store your wine at a consistent temperature, preferably cool. Heat, fluctuating temperatures and sunlight are the enemy.
 
4. Nobody says you have to order a full bottle. If guests can't agree, consider half-bottles or order by the glass to please all.
 
5. On cold nights, wines higher in alcohol help warm a soul. Try a big red or a Port.
 
6. A vanilla aroma indicates oak aging, most noticeable in Chardonnay and Sauvignon Blanc or Fumé Blanc white wines.

 

A client speaks:   "During the past several years, I called on you to prepare detailed business overviews, year-end projections, and pro-forma forecasts. Your reports helped to better describe my company's operating results, account for the impact of product and market changes, and highlight growth opportunities. I continue to use the reviews during discussions with bankers and other interested parties. Recently, your business reviews were quite helpful as input when I commissioned a business valuation. I value your independent perspective and I will seek your objective advice in the future." 
Larry Kramer, Auto Designs, Inc. d/b/a Texas Auto Tops, Dallas, Texas
 
 

P.S. Ninety-five percent of our engagements originate as a referral from helpful people like you!
       If you know someone who:

> Wants to develop a more productive marketing program, or
> Needs help building and implementing an effective operational business plan, or
> Wants to exit a business or acquire another company,

I would appreciate the opportunity to discuss the situation with you.

Our ideal client is a business owner or CEO between 30 and 60+ years old. Usually with a financial, engineering, or production background. Who is often impatient, and interested in improving company performance. Comes alive when you ask, "How's business?" He, or she, is practical but also enjoys the finer things in life. So, you may see my ideal client driving a Lexus, BMW, or SUV to Neiman Marcus...and to Sam's Club. Who do you know that fits this description?


© 2009 Morgan Marketing Solutions, Inc. All rights reserved. Other distribution permitted with proper attribution.

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Richard P. Morgan CMC, FIMC
Morgan Marketing Solutions, Inc.
Two Galleria Tower, Suite 1000 Box 8
13455 Noel Road, Dallas, TX 75240-6620

Telephone 972.931.7993  fax 972.931.0542
email
rpmorgan@morganmarketingsolutions.com
www.morganmarketingsolutions.com

Author, Marketing Facets - The Market-focused Guide to Company Analysis


"We help leaders tackle major issues and become better marketers using a holistic business approach!"

 
CMC (Certified Management Consultant) is a mark awarded by the Institute of Management Consultants USA, and represents evidence of the highest standards of consulting and adherence to the ethical canons of the profession. Less than 1% of all consultants have achieved this level of performance and dedication. For more information go to: www.imcusa.org