INSIGHTS & JOY

A business newsletter with Pizzazz!

"We help leaders become better marketers
using a holistic business approach!"

November 2007
Happy Thanksgiving

Thank you to all who have helped to make 2007 a very good year for me and Morgan Marketing Solutions! I have been blessed with continued good health. My cardiologist gave me a thumbs up report last month. My wife and my immediate family are also doing well. Doris is recovering nicely from a minor surgery. Our two daughters and sons-in-laws, along with two grandsons and my wife's older brother and his wife will all enjoy Thanksgiving together with us this year. Soon after Thanksgiving, I know Doris will begin pulling the Christmas decorations out of storage and transforming the house into a 'holiday fantasyland!' I hope you and yours have a happy and stress-free Thanksgiving holiday.

You may have some leftover turkey or chicken after your holiday feast. Please check my website, under "Article Library," for Senor Morgan's Famous Tortilla Soup recipe - version 2007. I made only minor changes in last year's version because my recipe is so very near perfection. If you have not yet tasted my tortilla soup, make plans to prepare some this holiday. You don't need any entree, the soup will be your whole meal and you will sigh with pleasure after partaking of my magical elixir. It will set you free! 


This year, I launched the NTX Private Business League. Development of the League's structure took more than eighteen months of planning. The League's objective is to link business owners who need professional services from time to time with a select group of experienced professionals who provide those services. Business owners gain impartial outside advice on their most pressing issues and they have access to the full array of professional services when, and if needed. I will update you in future letters as the NTX Private Business League gains traction. Contact me if you would like more information about the League.   


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Check our web site for: $ Million Marketing Tips, Insights & Joy Archive, Speaker's Directory, and our Article Library!

www.morganmarketingsolutions.com   

IN THIS ISSUE

On handling stress during the holidays

Marketing Facets - The Market Focused Guide to Company Analysis

Smiles make the day!

$ Million Marketing Tips

Amazing Facts!


On handling stress during the holidays

The holiday season can be filled with much joy. Friends and relatives get together to renew personal bonds and enjoy too much good food. It's the one time of year when meals seem to demand dessert! I hope that you and yours have a safe, memorable, and happy holiday!

This is also the time of year when many people experience high levels of stress. The duties of hostess and host can be overwhelming. A couple used to feeding just two, can be faced with dinner for twelve, plus four children...EEEK! Then there are the mall struggles to find the right gifts and the extra demands of holiday parties. It is no wonder we tend to get stressed out this time of year. We remember the old tune that says, "stop and smell the roses," but the lyrics often go unheeded amid the rush. "Maybe next month, when things are back to normal," we promise ourselves.

I had a heart attack and coronary bypass surgery nineteen years ago, just before Thanksgiving. One of the probable causes of my attack was a high level of stress. That episode made me reexamine my priorities and change many habits...mostly bad habits. I have learned to take more time for 'decompression' each day. I exercise on a regular basis at a club that also offers a hot tub, sauna, steam room, and pool. I cherish the time I allow myself to soak and relax. It gives me time to think and regain perspective. Do you plan time each day where you can relax and screw your head back on straight?

Another big change was in my diet. I try to avoid fatty foods most of the time, and I watch my weight closer. I don't claim to be an angel...particularly during this season, but once you get in the habit of eating lean, the fatty foods don't have as much appeal. I avoid second helpings during the big holiday feasts, but really enjoy the pumpkin pie. We usually make soup out of the leftovers. Beside being delicious, the soup meals help balance out the large holiday meals with our extended family. I think overeating creates stress, amplifying the stress from large gatherings. Perhaps less food and an extra glass of wine will help level things out, eh?

The advice I got from my cardiologist was, "Don't sweat the little things...and just about everything is a little thing." That is a tough assignment for a devout, compulsive Type A, but I am improving. We generally have the large holiday gatherings at our home. There is the effort to get the house in shape for company. Then, there is the rush to clean up the mess after everyone leaves! Doris and I work together on the preparations and our family helps with the clean up campaign, so it becomes less of an individual burden. I now have to remind her to slow down and not to sweat the little things!

Actually, I find enjoyment in helping with the chores, because you see immediate results from your work. Much of what I do with clients takes time before results occur. It's a nice change to dust a table and immediately admire the shine. Try not to over-commit yourself this time of year. Instead, take time to do some chores, decorate the house, or lose yourself for a few hours in a good novel you have been wanting to read..."when you get the time."

A final thought about priorities and stress reduction comes from one of my favorite poets...Jimmy Buffett. Jimmy puts it this way in one of his songs:

"Oh yesterday's over my shoulder, so I can't look back for too long.
There's just too much to see, waiting in front of me, and I know that I just can't go wrong.
With these changes in latitudes, changes in attitudes, nothing remains quite the same.
With all of my running, and all of my cunning, if I couldn't laugh, I would just go insane."

That's a good attitude to have all through the coming year. It is also a great guideline for you and me during this hectic, happy holiday season. 


Marketing Facets - The Market-focused Guide to Company Analysis

Marketing Facets is a practical resource for those involved in determining the current health of a company and gauging its future prospects. I designed my 103-page guidebook to be a supplement to other evaluation procedures and information normally gathered during a thorough due diligence or business valuation process. The workbook takes a holistic approach, assembling facts and management assumptions in key areas to help the analyst form and support conclusions. 

Marketing Facets is a valuable resource to private investment fund managers, individual investors, venture capital specialists, investment banks, and valuation specialists. Marketing Facets can also serve as a guide for C-level executives who wish to perform their own company analysis as part of normal business planning, or in advance of efforts to refinance, acquire or divest.

Marketing Facets is available in electronic form via the Internet, on CD/ROM, or in print with a ring binder. 
> Electronic in MS Word .doc or Adobe .pdf format via the Internet @ $79.95
> CD/ROM format @ $85.95 including U.S. shipping and handling
> Ring binder version and CD/ROM combo @ $99.95 including U.S. shipping and handling

Consulting is also available. Please contact me for additional information.
Telephone: 972.931.7993  Fax 972.931.0542
 
rpmorgan@morganmarketingsolutions.com.
 


Smiles make the day!
   
Holiday diets

To heavily indulge is to bulge!

A diet helps people gain weight slower.

Diets take the starch out of you!

Being on a diet takes great won't power!

Some who can't stay on a diet do the next best thing -- they stay off the scales.

According to science, the third day of a diet is the easiest. By then you are off of it.

A banker's son said, :"My dad went on a diet; there was too much collateral in his blood!

To succeed on a diet do the opposite of a baseball player - stay away from the plate.

It's time to diet when you start puffing going down the stairs!


$ Million Marketing Tips

TIP: "Common sense will only get you so far. For inspiring results you'll need inspiration." Harry Beckwith in Selling the Invisible, 1997

TIP: Good marketing plans implemented with gusto usually do better than brilliant plans poorly executed...too late. Timing  and execution are important.


Amazing Facts!

1. Hummingbirds hold their nests together with spider webs!
 
2. Bamboo can grow as fast as 35 inches per day.
 
3. Jellyfish aren't jelly at all. They are 99% water.
 
4. Sled dogs never have to scratch. There are no fleas in the Arctic.
 
5."I'm offended by political jokes. Too often they get elected." Henny Youngman
 
6. Technically, a moment lasts about 90 seconds. After that I suppose it's called "a little while."
 
7. Grace Hopper coined the term 'computer bug' when a moth shorted out her PC.

8. More than a million people drink colas for breakfast...dentists love them!
 

P.S. Ninety-five percent of our engagements originate as a referral from helpful people like you! If you know someone who:

> Wants to develop a more productive marketing program, or
> Needs help building and implementing an effective operational business plan, or
> Wants to exit a business or acquire another company,

I would appreciate the opportunity to discuss the situation with you.

Our ideal client is a business owner or CEO between 30 and 60+ years old. Usually with a financial, engineering, or production background. Who is often impatient, and interested in improving company performance. Comes alive when you ask, "How's business?" He, or she, is practical but also enjoys the finer things in life. So, you may see my ideal client driving a Lexus, BMW, or SUV to Neiman Marcus...and to Sam's Club. Who do you know that fits this description?

A client speaks:  "During the past several years, I called on you to prepare detailed business overviews, year-end projections, and pro-forma forecasts. Your reports helped to better describe my company's operating results, account for the impact of product and market changes, and highlight growth opportunities. I continue to use the reviews during discussions with bankers and other interested parties. Recently, your business reviews were quite helpful as input when I commissioned a business valuation. I value your independent perspective and I will seek your objective advice in the future."  Larry Kramer, Auto Designs, Inc. d/b/a Texas Auto Tops, Dallas, Texas

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© 2007 Morgan Marketing Solutions, Inc. All rights reserved. Other distribution permitted with proper attribution.


Richard P. Morgan CMC
Morgan Marketing Solutions, Inc.
Two Galleria Tower, Suite 10008
13455 Noel Road, Dallas, TX 75240-6620

Telephone 972.931.7993  fax 972.931.0542
email
rpmorgan@morganmarketingsolutions.com
www.morganmarketingsolutions.com

Author, Marketing Facets - The Market-focused Guide to Company Analysis


"We help leaders become better marketers using a holistic business approach!"

CMC (Certified Management Consultant) is a mark awarded by the Institute of Management Consultants USA, and represents evidence of the highest standards of consulting and adherence to the ethical canons of the profession. Less than 1% of all consultants have achieved this level of performance and dedication. For more information go to: www.imcusa.org