"We help leaders tackle major issues and become better marketers
using a holistic business approach!"

Below is the link to a very timely YouTube video that dramatically demonstrates how the fundamentals of business-to-business (B2B) marketing remain the same, even as markets and technologies evolve. It's short, pithy, and worth recalling.

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www.morganmarketingsolutions.com

IN THIS ISSUE

Eternal business-to-business marketing principles

Marketing Facets - The Market Focused Guide to Company Analysis

Smiles make the day!

$ Million Marketing Tips

Facts about wine...

Eternal business-to-business marketing principles

Here is the link to a very timely YouTube video that dramatically demonstrates how the fundamentals of business to business (B2B) marketing remain the same, even as markets and technologies evolve.

http://www.youtube.com/watch?v=nXG7zYWKHGU

This brief video is a great marketing and sales lesson and it only takes a few moments to view.

Have a Happy July 4th holiday. I hope you return next week with an optimistic and energetic attitude. You will want to be ready to vigorously pursue your work as our economy digs itself out of its steep downturn and new opportunities present themselves.

Marketing Facets - The Market-focused Guide to Company Analysis

Should a salesperson's birth date be an important fact for a company acquirer to know? Could extended product warranties create a competitive advantage? How does the company forecast sales? What are the backgrounds and capabilities of the firm's key managers? Answers to these and a vast array of other in-depth questions receive attention in Marketing Facets.

Marketing Facets is a practical resource for those involved in determining the current health of a company and gauging its future prospects. Marketing Facets is a 103-page guidebook, and a supplement to other evaluation procedures and information normally gathered during a thorough due diligence or business valuation process. The workbook takes a holistic approach, assembling facts and management assumptions in key areas to help the analyst form and support conclusions.

Marketing Facets is a valuable resource to private investment fund managers, individual investors, venture capital specialists, investment banks, and valuation specialists. Marketing Facets is also a guide for C-level executives who wish to perform their own company analysis as part of normal business planning, or in advance of efforts to refinance, acquire or divest.

Marketing Facets is available in electronic form via the Internet, on CD/ROM, or in print with a ring binder.
> Electronic in MS Word .doc or Adobe .pdf format via the Internet @ $79.95
> CD/ROM format @ $85.95 including U.S. shipping and handling
> Ring binder version and CD/ROM combo @ $99.95 including U.S. shipping and handling

Consulting is also available. Please contact me for additional information.
Telephone: 972.931.7993 Fax 972.931.0542 rpmorgan@morganmarketingsolutions.com.

Smiles make the day!
People...

1. No matter what you do, someone always knew you would.

2. There is a scramble to improve just about everything in the world...except people!

3. Money not only changes hands...it changes people.

4. No two people are alike, and both are glad of it!

5. When some folks say they don't get all they deserve, they probably don't know how lucky they really are.

6. The trouble with some people is that during trying times they stop trying!

7. People are funny. They want to be in the front of the bus, in the back of the church, and in the middle of the road.

8. You can't fool all of the people all of the time, but that doesn't keep politicians from trying!

9. If you really wish to get along with people, pretend not to know whatever they tell you!

$ Million Marketing Tips

TIP: Assume that you can improve what you are doing...then do so!!

TIP: Getting and keeping customers is what business is all about. Marketing is not just a function or department, it involves your whole firm! Help everyone act and feel like a marketer.

Facts about wine...

1. Chardonnay is the world's most popular white wine. People like its fruity, often oaky flavor.

2. Hold your wine glass by the stem to keep the wine at a consistent temperature. If your wine is served too cold, putting your hands around the bowl may improve the wine's flavor.

3. You'll avoid dripping if you end your pour with a little twist of wrist as you move the bottle away from the glass.

4. When opening any sparkling wine, remove the wire and wrap a cloth around the cork. It will help prevent breaking the cork and offers you and others protection in case the cork "pops" out.

5. Clean all wine glasses thoroughly and dry them with a lint-free cloth. Store them upright so no stale air is trapped inside the glass.

6. When serving more than one wine of the same type, serve the younger wines before older wines.

A client speaks: "Your planning process has been very instrumental in the successful implementation of the plan that you helped us develop. We just conducted our six-month review of our business plan progress. Our management team completed 12 of 19 actions and the remainder are on schedule. In addition, I have personally benefited by being able to discuss my ideas and concerns with you on a confidential basis. Your experience and insight have proven to be a valuable outside resource. Thank you for your assistance, and I look forward to working further with you in the area of sales strategy and marketing." Richard W. Brahler II, Brahler's Truckers Supply, Jacksonville, Illinois

P.S. Ninety-five percent of our engagements originate as a referral from helpful people like you!
If you know someone who:

> Wants to develop a more productive marketing program, or

> Needs help building and implementing an effective operational business plan, or
> Wants to exit a business or acquire another company,

I would appreciate the opportunity to discuss the situation with you.

Our ideal client is a business owner or CEO between 30 and 60+ years old. Usually with a financial, engineering, or production background. Who is often impatient, and interested in improving company performance. Comes alive when you ask, "How's business?" He, or she, is practical but also enjoys the finer things in life. So, you may see my ideal client driving a Lexus, BMW, or SUV to Neiman Marcus...and to Sam's Club. Who do you know that fits this description?

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Richard P. Morgan CMC, FIMC
Morgan Marketing Solutions, Inc.
Two Galleria Tower, Suite 1000 Box 8
13455 Noel Road, Dallas, TX 75240-6620

Telephone 972.931.7993 fax 972.931.0542
email rpmorgan@morganmarketingsolutions.com
www.morganmarketingsolutions.com

Author, Marketing Facets - The Market-focused Guide to Company Analysis

"We help leaders tackle major issues and become better marketers using a holistic business approach!"