INSIGHTS & JOY

A business newsletter with Pizzazz!

"We help leaders become better marketers
using a holistic business approach!"

June 2008

The Wall Street Journal, Wednesday, June 11, 2008 published Mr. Wesbury's comments, "Change We Can Believe In Is All Around Us." Mr. Wesbury's comments, in my opinion, provide a very useful perspective on the factors affecting our present economy and puts today's debate in an understandable historical context. Rather than try to paraphrase Mr. Wesbury's remarks, I am providing you with the link to his WSJ article. You can read the entire piece for free at http://online.wsj.com/article/SB121314078329762429.html .
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NTX Private Business League. The League's objective is to link business owners who need professional services from time to time with a select group of experienced professionals who provide those services. Business owners gain impartial outside advice on their most pressing issues and they have access to the full array of professional services when, and if needed. I will update you in future letters as the NTX Private Business League gains traction. Contact me if you would like more information about the League.   

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IN THIS ISSUE

A chief economist looks at "change" factually

Marketing Facets - The Market Focused Guide to Company Analysis

Smiles make the day!

$ Million Marketing Tips

Amazing Facts About Texas!

A chief economist looks at "change" factually

I have been following Brian S. Wesbury, Chief Economist for First Trust Portfolios, L.P. for several years and reading his economic forecasts. He has been much more accurate than the often hysterical prognostications of pundits on the major networks. We are living in the age of Internet Time, where policies and their consequences (intended and unintended) travel around the world at the speed of light. Change is accelerating and it is ubiquitous. Coincidently, the areas of life with the worst problems now are areas that have had the most government interference!

The Wall Street Journal, Wednesday, June 11, 2008 published Mr. Wesbury's comments, "Change We Can Believe In Is All Around Us." Mr. Wesbury's comments, in my opinion, provide a very useful perspective on the factors affecting our present economy and puts today's debate in an understandable historical context. Rather than try to paraphrase Mr. Wesbury's remarks, I am providing you with the link to his WSJ article. You can read the entire piece for free at http://online.wsj.com/article/SB121314078329762429.html.
 
I highly recommend clicking on this hyperlink and giving his comments a careful reading. By the way, this is probably the shortest "insight" I have ever provided! No applause please.     

Marketing Facets - The Market-focused Guide to Company Analysis

Should a salesperson's birth date be an important fact for a company acquirer to know? Could extended product warranties create a competitive advantage? How does the company forecast sales? What are the backgrounds and capabilities of the firm's key managers? Answers to these and a vast array of other in-depth questions receive attention in Marketing Facets.

Marketing Facets is a practical resource for those involved in determining the current health of a company and gauging its future prospects. Marketing Facets is a 103-page guidebook, and a supplement to other evaluation procedures and information normally gathered during a thorough due diligence or business valuation process. The workbook takes a holistic approach, assembling facts and management assumptions in key areas to help the analyst form and support conclusions. 

Marketing Facets is a valuable resource to private investment fund managers, individual investors, venture capital specialists, investment banks, and valuation specialists. Marketing Facets is also a guide for C-level executives who wish to perform their own company analysis as part of normal business planning, or in advance of efforts to refinance, acquire or divest.

Marketing Facets is available in electronic form via the Internet, on CD/ROM, or in print with a ring binder. 
> Electronic in MS Word .doc or Adobe .pdf format via the Internet @ $79.95
> CD/ROM format @ $85.95 including U.S. shipping and handling
> Ring binder version and CD/ROM combo @ $99.95 including U.S. shipping and handling

Consulting is also available. Please contact me for additional information.
Telephone: 972.931.7993  Fax 972.931.0542  rpmorgan@morganmarketingsolutions.com. 

Smiles make the day!   
My top ten Jimmy Buffett song picks. If you are a fellow 'parrot head,' what are yours?

10. Pencil Thin Mustache

9. Son of a Sailor

8. Tin Cup Chalice

7. Margaritaville

6. A Pirate Looks at Forty

5. Cheeseburger in Paradise

4. They Don't Dance Like Carmen No More

3. Lovely Cruise

2. Nautical Wheelers

1. Changes in Latitudes, Changes in Attitudes

BUFFETT WORDS TO PONDER...
"Oh, yesterday's over my shoulder, so I can't look back for too long.
There's just too much to see, waiting in front of me, and I know that I just can't go wrong.
With these changes in latitudes, changes in attitudes, nothing remains quite the same.
With all of my running and all of my cunning, if I couldn't laugh, I just would go insane."

$ Million Marketing Tips

TIP: Trying to communicate too much is usually ineffective. One good reason to buy remembered is better than four reasons that are quickly forgotten. Effective communication is effective marketing.

TIP: Good marketing plans implemented with gusto usually do better than brilliant plans poorly executed. Keep it going! 

Amazing Facts About Texas!
1. Early in the state's history, Texans were often referred to as Texians.
 
2. Texas has only one natural lake, Caddo Lake. But it has 190 man-made lakes and reservoirs.
 
3. Giant, Fandango, and other movies were filmed in Marfa, Texas.
 
4. Fossils of 17 different kinds of prehistoric dinosaurs have been found in Texas.
 
5. In 1963, Rice University became the first U.S. university to establish a Department of Space Science.
 
6. Charles Hardin Holley (Buddy Holly) was born in Lubbock, Texas in 1936.
 
7. In 1921, a hurricane dumped 23 inches of rain on Texas in a single day.

8. Scott Joplin, known as the King of Ragtime Music, is from Bowie County, Texas.
 
9. The Dallas/Fort Worth Airport is larger than New York City's Manhattan Island.
 
10. The Heisman Trophy is named for a Texan, John William Heisman.
 

P.S. Ninety-five percent of our engagements originate as a referral from helpful people like you! If you know someone who:

> Wants to develop a more productive marketing program, or
> Needs help building and implementing an effective operational business plan, or
> Wants to exit a business or acquire another company,

I would appreciate the opportunity to discuss the situation with you.

Our ideal client is a business owner or CEO between 30 and 60+ years old. Usually with a financial, engineering, or production background. Who is often impatient, and interested in improving company performance. Comes alive when you ask, "How's business?" He, or she, is practical but also enjoys the finer things in life. So, you may see my ideal client driving a Lexus, BMW, or SUV to Neiman Marcus...and to Sam's Club. Who do you know that fits this description?

A client speaks:  "The experience at Garrett Creek Ranch was an unbelievably positive experience. Every person attending has followed up with enthusiasm and a lot of thanks for the entire weekend. Then, the added benefits of our update with the rest of our team today completed the circle of energy that is flowing through this store today. Thank you so much for sharing just a bit of your knowledge with us all but especially Paul and myself. We appreciate all that you have begun so far and I'm sure the future holds great things for everyone involved." 
Dianne Tacker, CFO, The Tacker Company, Inc., Grapevine, TX 

© 2008 Morgan Marketing Solutions, Inc. All rights reserved. Other distribution permitted with proper attribution.

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Richard P. Morgan CMC
Morgan Marketing Solutions, Inc.
Two Galleria Tower, Suite 10008
13455 Noel Road, Dallas, TX 75240-6620

Telephone 972.931.7993  fax 972.931.0542
email rpmorgan@morganmarketingsolutions.com
www.morganmarketingsolutions.com

Author, Marketing Facets - The Market-focused Guide to Company Analysis

"We help leaders become better marketers using a holistic business approach!"
CMC (Certified Management Consultant) is a mark awarded by the Institute of Management Consultants USA, and represents evidence of the highest standards of consulting and adherence to the ethical canons of the profession. Less than 1% of all consultants have achieved this level of performance and dedication. For more information go to: www.imcusa.org