INSIGHTS & JOY

A business newsletter with Pizzazz!

"We help leaders tackle major issues and become better marketers
using a holistic business
approach!"

February 2009
A season to be well-informed

Today's financial chaos demands that anyone with assets and investments understand what is really taking place. When and how you respond will determine your relative position when the turnaround begins. Below, I recommend a FREE source of reliable economic information that includes analysis of the raw data and implications for the future. I am not a client of First Trust Advisors L.P. but I have found their reports to be very valuable. I believe you will find them helpful too. 


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IN THIS ISSUE

A free source of reliable economic facts and analysis

Marketing Facets - The Market Focused Guide to Company Analysis

Smiles make the day!

$ Million Marketing Tips

Facts about wine...


A free source of reliable economic facts and analysis

Where do you go to find factual economic information and analysis these days? Daily newspapers feed government data in disconnected bits that often follow hysterical headlines. The same can be said for television's news reports and talking heads. They feed you raw statistics that present partial perspectives. Disjointed facts and figures can lead to public misconceptions and near panic by the majority of folks who never took Economics 101. My minor was economics and I continue to have a strong interest in the subject. 

More reliable, I find, are the frequent reports from First Trust Advisors L.P.  Brian Wesbury is their Chief Economist. Mr. Wesbury also appears as a guest on some cable business shows such as CNN and Bloomberg. His articles also appear periodically in The Wall Street Journal.

 

I started receiving economic news and commentary from Mr. Wesbury several years ago. He presents current facts and statistics from all of the national sources as released. The difference is that Brian Wesbury puts newly-released facts with other related statistics and discusses the implications of all those facts and figures. The analysis is thorough, not just thirty-second sound bites or short tidbits of data. For example, as financial and employment figures dropped, Mr. Wesbury made it clear that the "velocity" of money flow in our system had slowed dramatically. The Federal Reserve quickly made massive amounts of new funds available to maintain America's liquidity. The Fed's move was in stark contrast to the drying up of the money supply during the Great Depression. Once the panic recedes and velocity again increases, much of that influx of money must be reabsorbed by the Fed if we are to avoid high inflation.

 

Mr. Wesbury provides a much more complete picture of current economic happenings than you will gain from the general media or Sunday pundits. You cannot rely on national politicians either. They only present facts that support their particular point of view, and they may also be some of the prime culprits behind our present financial chaos! I recommend that you sign up for a free subscription to the First Trust Advisors L.P. research and regular data watch reports. A more complete perspective will help you determine steps you may need to take to protect yourself, your family, and your personal assets.

 

You can receive your own FREE electronic reports from First Trust Advisors L.P. by clicking on the following link: http://www.ftportfolios.com/retail/research/subscription.aspx?


Marketing Facets - The Market-focused Guide to Company Analysis

Should a salesperson's birth date be an important fact for a company acquirer to know? Could extended product warranties create a competitive advantage? How does the company forecast sales? What are the backgrounds and capabilities of the firm's key managers? Answers to these and a vast array of other in-depth questions receive attention in Marketing Facets.

Marketing Facets is a practical resource for those involved in determining the current health of a company and gauging its future prospects. Marketing Facets is a 103-page guidebook, and a supplement to other evaluation procedures and information normally gathered during a thorough due diligence or business valuation process. The workbook takes a holistic approach, assembling facts and management assumptions in key areas to help the analyst form and support conclusions. 

Marketing Facets is a valuable resource to private investment fund managers, individual investors, venture capital specialists, investment banks, and valuation specialists. Marketing Facets is also a guide for C-level executives who wish to perform their own company analysis as part of normal business planning, or in advance of efforts to refinance, acquire or divest.

Marketing Facets is available in electronic form via the Internet, on CD/ROM, or in print with a ring binder. 
> Electronic in MS Word .doc or Adobe .pdf format via the Internet @ $79.95
> CD/ROM format @ $85.95 including U.S. shipping and handling
> Ring binder version and CD/ROM combo @ $99.95 including U.S. shipping and handling

Consulting is also available. Please contact me for additional information.
Telephone: 972.931.7993  Fax 972.931.0542
 
rpmorgan@morganmarketingsolutions.com.
 


Smiles make the day!   
Economy and economists
 
1. The easiest way to start an argument is to get two economists together.

2. Economists predict the year ahead may reward hard workers; a frightening outlook for so many these days!

3. We need fewer economists and more economizers!

4. Economists tell you what to do with your money after you've done something else with it.

5. An economist just wrote the short story of money: "Here it is - there it goes."

6. Some experts say our economy has bottomed out. We can tell that by the rips in the seats of our pants.

7. What is wrong with our economy is that there isn't any within our government anymore!

8. We never knew what real extravagance was until we had this so-called planned economy!


$ Million Marketing Tips

TIP: Any business is all about getting and keeping customers. Marketing is more than a company department; it involves your whole firm. Everybody should learn to tell your story and help develop positive relationships.

TIP: Marketing is like horseshoes and hand grenades; when you get closer to the customer's objectives than your competitor, you score!


Facts about wine...

1. When pouring wine for guests, follow tradition: serve all of the women first.

2. Summer and picnics call for lighter-style, lower alcohol wines such as Riesling, Sauvignon Blanc, or Rose. The wines can be chilled down to counter the warm weather.
 
3. Ideal wine temperatures: 40-45 degrees for sparkling wines; 40-50 degrees for whites; 50-55 degrees for light reds, and 60-65 degrees for full-bodied reds.
 
4. Of the classic wine varieties, Pinot Noir is the most challenging for winemakers because of it's sensitivity to climate changes.
 
5. A pretty label does not necessarily mean a pretty wine is inside the bottle. Be sure to read the label, not just look at it. 
 
6. If you have read the first five facts, it tells me that you enjoy wine more than most. For a short, very entertaining, and informative Internet wine show, check out www.winelibrarytv.com. I think you will be glad you did so. Let me know what you think of Gary V.

A client speaks:   “Dick helped to increase the revenue of my previous business from $10 million to $18 million during the three years we collaborated. Even better, he enhanced the final sales price of my business by 100 percent. Dick’s introduction of strategic planning, action plans, and implementation support was the point where our planning took on a professional approach. Operations, marketing, finance, and personnel all were beneficiaries of the counsel and processes he provided.”
Ben Johnson, Johnson Diversified Enterprises, Inc., Colleyville, TX

P.S. Ninety-five percent of our engagements originate as a referral from helpful people like you!
       If you know someone who:

> Wants to develop a more productive marketing program, or
> Needs help building and implementing an effective operational business plan, or
> Wants to exit a business or acquire another company,

I would appreciate the opportunity to discuss the situation with you.

Our ideal client is a business owner or CEO between 30 and 60+ years old. Usually with a financial, engineering, or production background. Who is often impatient, and interested in improving company performance. Comes alive when you ask, "How's business?" He, or she, is practical but also enjoys the finer things in life. So, you may see my ideal client driving a Lexus, BMW, or SUV to Neiman Marcus...and to Sam's Club. Who do you know that fits this description?


© 2009 Morgan Marketing Solutions, Inc. All rights reserved. Other distribution permitted with proper attribution.

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Richard P. Morgan CMC, FIMC
Morgan Marketing Solutions, Inc.
Two Galleria Tower, Suite 1000 Box 8
13455 Noel Road, Dallas, TX 75240-6620

Telephone 972.931.7993  fax 972.931.0542
email
rpmorgan@morganmarketingsolutions.com
www.morganmarketingsolutions.com

Author, Marketing Facets - The Market-focused Guide to Company Analysis


"We help leaders tackle major issues and become better marketers using a holistic business approach!"

 
CMC (Certified Management Consultant) is a mark awarded by the Institute of Management Consultants USA, and represents evidence of the highest standards of consulting and adherence to the ethical canons of the profession. Less than 1% of all consultants have achieved this level of performance and dedication. For more information go to: www.imcusa.org