INSIGHTS & JOY

A business newsletter with Pizzazz!

"We help leaders tackle major issues and become better marketers
using a holistic business approach!"

    
Dick Morgan CMC, FIMC

August 2010

 
Send a free card to a service person overseas
www.letssaythanks.com/home1280.html

    


Your own attitude is vital to the success of your next important interview. Your prospect may be in a dark mood, but you cannot assume the same attitude, can you? I hope you will read and adopt this month's insight and experience the thrill of selling more of your ideas quicker, along with a greater measure of personal satisfaction.


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IN THIS ISSUE

The only positive influence?

Marketing Facets - The Market Focused Guide to Company Analysis

Smiles make the day!

$ Million Marketing Tips

Facts about wine...


The only positive influence?

A business owner or executive decision maker has his or her hands full every working hour. Employees call in sick or create problems, customers complain, something breaks down, money may be short, health or family matters may be pressing. Is it any wonder that you just may be the first and only positive, enthusiastic influence on that prospect's otherwise miserable and hectic day?

Your own attitude is vital to the success of your next important interview. Your prospect may be in a dark mood, but you cannot adopt the same attitude, can you? You can, and should, listen to the prospect's woes empathetically when offered, but you cannot afford to assume the same negative attitude. Your positive outlook just may be the 'tonic' your prospect needs to move him or her out of an unproductive funk. Your smile, your upbeat manner, your interest in helping, your fresh ideas can make a big difference. 

Honestly, have you ever sold anything while in a negative frame of mind, or while your prospect is in a lousy mood? Yes, so have I, but not nearly so often as when my own mental attitude has helped to create an positive, collaborative atmosphere.

Try this. If you arrive at a prospect's place of business in a negative mood, do yourself and the prospect a favor. Sit right there in your vehicle until you have reviewed your situation and have found ways to regenerate your positive, enthusiastic mental attitude. You will always sell more of your ideas when you are in a positive frame of mind and can project that outlook to your prospect. Think about it. You may very likely be the only positive influence to walk through the prospect's door the entire day!


Marketing Facets - The Market-focused Guide to Company Analysis

Should a salesperson's birth date be an important fact for a company acquirer to know? Could extended product warranties create a competitive advantage? How does the company forecast sales? What are the backgrounds and capabilities of the firm's key managers? Answers to these and a vast array of other in-depth questions receive attention in Marketing Facets.

Marketing Facets is a practical resource for those involved in determining the current health of a company and gauging its future prospects. Marketing Facets is a 103-page guidebook, and a supplement to other evaluation procedures and information normally gathered during a thorough due diligence or business valuation process. The workbook takes a holistic approach, assembling facts and management assumptions in key areas to help the analyst form and support conclusions. 

Marketing Facets is a valuable resource to private investment fund managers, individual investors, venture capital specialists, investment banks, and valuation specialists. Marketing Facets is also a guide for C-level executives who wish to perform their own company analysis as part of normal business planning, or in advance of efforts to refinance, acquire or divest.

Marketing Facets is available in electronic form via the Internet, on CD/ROM, or in print with a ring binder. 
> Electronic in MS Word .doc or Adobe .pdf format via the Internet @ $79.95
> CD/ROM format @ $85.95 including U.S. shipping and handling
> Ring binder version and CD/ROM combo @ $99.95 including U.S. shipping and handling

Consulting is also available. Please contact me for additional information.
Telephone: 972.931.7993  Fax 972.931.0542
 
rpmorgan@morganmarketingsolutions.com.
 


Smiles make the day!   
Some thoughts from the old sage...
 
1. We never really grow up, we only learn how to act in public.

2. Knowledge is knowing that a tomato is a fruit. Wisdom is not putting a tomato in your fruit salad!

3. If I were to agree with you...then we'd both be wrong!

4. I once thought that I wanted a career, but it turns out I just wanted a paycheck.

5. I didn't say it was your fault, I just said that I was blaming you!

6. You really don't need a parachute to skydive. You only need a parachute to skydive again!

7. I like to take life with a grain of salt...plus a slice of lemon...and a shot of tequila.

8. The last thing I want to do is hurt you. But, it's still on my list.


$ Million Marketing Tips

TIP: Try to deliver value and joy through your work. Customers will love you for it and they will remember you. Be professional, yet maintain a sense of humor.

TIP: Communicating too much information too soon and too fast is often ineffective. One good reason to buy, that your prospect remembers, tops four reasons forgotten. Effective communication is effective marketing!  


Facts about wine...

1. Today, the standard bottle of wine contains 750 milliliters or about 25.5 ounces. For the first 200 years that bottles were used, capacities ranged from 16 to 52 ounces, making buying and storing wine a bit of a problem.
 
2. It is better to consume a wine too soon rather than too late. Drink most white wines within one to two years of bottling. Popular red wines peak in two to five years. Collectors of high priced vintages use cool, quiet storage facilities to preserve and age fine wines longer.
 
3. Store wine bottles on their sides so the wine is in contact with the cork to prevent the cork from drying out and eventually leaking air into the bottle. Screw tops and synthetic stoppers, though not subject to drying, store well on their sides too.
 
4. The most sought-after Chenin Blanc wines come from Vouvray in France's Loire Valley. Chenin Blanc also can be made into outstanding sweet dessert wines. Try a sweet, late harvest white wine with some fresh fruit...delicious as dessert.
 
5. Some restaurants allow patrons to bring in their own wine. Be sure to increase your tip to cover that extra service and encourage the policy when they do not charge a substantial 'corkage fee.'
 
6. The best still wine glasses have a bowl shape that is wide enough to enable you to put your nose in and inhale the wine's aromatic nuances. Tall flute-type glasses are best for sparkling wines because they encourage a steady stream of tiny bubbles.

 

A client speaks:  "Nice job with our group. You brought your worth to the program Saturday afternoon late by requiring the action plans with dates for accomplishment. Thanks."  Jimmy Moore, AmeriCAD, Inc., Plano, Texas

Our ideal client is a business owner or CEO between 30 and 65+ years old. Usually with a financial, engineering, or production background. Who is often impatient, and interested in improving company performance. Comes alive when you ask, "How's business? " He, or she, is practical but also enjoys the finer things in life. So, you may see my ideal client driving a Lexus, BMW, or SUV to Neiman Marcus...and to Sam's Club. Who do you know that fits this description?

 

P.S. Ninety-five percent of our engagements originate as a referral from helpful people like you!
       If you know someone who:

> Wants to develop a more productive marketing program, or
> Needs help building and implementing an effective operational business plan, or
> Wants to exit a business or acquire another company,

I would appreciate the opportunity to discuss the situation with you.


© 2010 Morgan Marketing Solutions, Inc. All rights reserved. Other distribution permitted with proper attribution.

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Richard P. Morgan CMC, FIMC
Morgan Marketing Solutions, Inc.
Two Galleria Tower, Suite 1000 Box 8
13455 Noel Road, Dallas, TX 75240-6620

Telephone 972.931.7993  fax 972.931.0542
email
rpmorgan@morganmarketingsolutions.com
www.morganmarketingsolutions.com

Author, Marketing Facets - The Market-focused Guide to Company Analysis


"We help leaders tackle major issues and become better marketers using a holistic business approach!"

CMC (Certified Management Consultant) is a mark awarded by the Institute of Management Consultants USA, and represents evidence of the highest standards of consulting and adherence to the ethical canons of the profession. Less than 1% of all consultants have achieved this level of performance and dedication. For more information go to: www.imcusa.org
 

 

 
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