Insights & Joy
Helping leaders accelerate profitable growth by enhancing a team’s ability to create and deploy right actions, right now!
25th Silver Anniversary Issue!
My sincere thanks to my clients and colleagues.
You have made my twenty-five year consulting journey very enjoyable.
My silver consulting anniversary is reflected in my hair color too!
Now, I am anxious to see what new challenges lie ahead.
Feel the organizational tempo
After twenty-five years of independent consulting with a wide variety of business-to-business clients, I have observed an equally wide variety of organizational tempos. I put my hand out and literally feel the heartbeat of an organization.
Some firms have an almost frantic tempo. People rushing about to complete tasks, working together, laughing, smiling, and communicating at a rapid pace. Perhaps a little too rapidly.
Others make me wonder if the whole organization has “flat-lined.” Take a moment to think about your Post Office or the local Department of Motor Vehicles and you’ll get the picture. Most organizations, of course fall somewhere in between the two extremes.
It is instructive to observe an organization’s tempo and then compare the pace with actual sales and profitability progress. Firms who maintain a balanced tempo seem to fare the best. The balanced teams move at a healthy pace, yet avoid a stressful, frenetic tempo that can be a source of mistakes, misjudgements, and misdirection. Firms with a noticeably slow tempo seem also to lag behind in growth and profit generation.
I believe that tempo is a top down phenomenon. Slow, bureaucratic, risk-averse leadership begets a slower pace in an organization’s functional management which, in turn, affects the pace of business at customer-facing and other levels.
Leaders need a vision and goals. Leaders need a mission that will get the organization to the goals. Communicating a vision for the future, establishing a strategy, acquiring the necessary talent, and setting up tactical action plans are leadership responsibilities that cannot be delegated.
“Effective marketing doesn’t take millions. It takes imagination, enthusiasm, and the willingness to experiment and change.”
R.P. Morgan CMC, FIMC
$ Million Marketing Tip
TIP: In many cases, you must create the market, overcome apathy or inertia and get prospects to act. If you are first to spur action, you usually get the business.
TIP: Invest in outside customer research to learn more than your competitors. In most cases, your biggest competitors are customer indifference and your own ignorance of market realities as perceived by your customers.
The Market-focused Guide to Company Analysis by Richard P. Morgan CMC, FIMC
Marketing Facets is a practical resource for those involved in determining the current health of a company and gauging its future prospects. Designed to be a supplement to other due diligence or business evaluation work, the 103-page guidebook takes a holistic approach. The guidebook assembles facts about twenty-five marketing functions along with management assumptions in key areas to help analysts form and support conclusions about the enterprise.
Marketing Facets is a valuable resource for private equity fund managers, individual investors, investment banks, and valuation specialists. C-level executives will find Marketing Facets a helpful guide for internal analysis, as part of normal business planning, or in advance of efforts to refinance or divest.
Marketing Facets is available in electronic form via the Internet, on CD/ROM, or in print with a ring binder.
> Electronic in MS Word or Adobe .pdf format via the Internet @ $80.00
> CD/ROM format @ $90.00 including U.S. shipping and handling
> Ring binder print version with CD/ROM combo @ 100.00 including U.S. shipping and handling
Consulting is also available. Please contact Morgan Marketing Solutions, Inc. for additional information. 972.931.7993 * email firstname.lastname@example.org.
Smiles make the day!
The aging process
- You’re getting old when you don’t care where your spouse goes, so long as you don’t have to go along.
- Another day has passed and you did not use Algebra even once.
- Old age is when it takes longer to rest than to get tired!
- By the time a fellow is wise enough to watch his step, he’s too old to go anywhere.
- As you age, you stop growing at both ends and begin to grow in the middle!
- You’re getting old when you have a choice of two temptations and you choose the one that will get you home earlier.
- Don’t worry about avoiding temptation. As you age, it will begin to avoid you!
- You’re getting older when “getting lucky” means you found your car in the hospital parking garage.
- You know you are aging when you define “willy-nilly” as impotence!
A client speaks:
“Perhaps this will motivate another business owner. Eighteen years ago, I was under my building and my business was on top of me. Dick took me aside for two days and got us refocused. Since then, our sales have tripled! The company is far more profitable since Dick helped me get through a very rough period. I have referred others to Morgan Marketing Solutions over the years and they, too, received excellent support. I continue to consider Dick Morgan a valuable outside counselor, and I call on him when I ponder a major decision.”
Ned Edwards, President, Star Tire, Inc., Dallas, TX
Our ideal client: is a business owner or CEO, 30 to 60+ years of age. Usually with a financial, engineering, or production background. Our client is often impatient, and interested in improving company performance. Comes alive when you ask, “How’s business?” He, or she is practical but also enjoys the finer things in life. So, you may see my client driving a Lexus or SUV to Neiman Marcus…and to Sam’s Club. Who do you know that fits this description?
P.S. Ninety-three percent of our engagements originate as a referral from helpful people like you. Please don’t keep me a secret!
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Richard P. Morgan CMC, FIMC
Morgan Marketing Solutions, Inc.
Two Galleria Tower, Suite 1000
13455 Noel Rd, Dallas, TX 75240-6620
Author, Marketing Facets – The Market-focused Guide to Company Analysis
CMC (Certified Management Consultant) is a mark awarded by the Institute of Management Consultants USA, and represents evidence of the highest standards of consulting and adherence to the ethical canons of the profession. Less than 1% of all consultants have achieved this level of performance and dedication. The CMC process is now recognized as an ISO17024 process. For more information go to www.imcusa.org.