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ROBERT MURRILL is a Dallas-based attorney with more than 20 years of top-level experience dealing with the intellectual property concerns of Texas Instruments and Iomega Corp. He also was legal advisor for the 2002 Olympic Winter Games in Salt Lake City.
Bob is a graduate of West Point and SMU's School of Law. He has made presentations for the American Bar Association and the Large Law Department Council.
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TOPICS:
Keeping Secrets Increases Company Value -
Identifying and protecting intellectual property
Every company has intellectual property in one form or another. Intellectual property can include patents, copyrights, trademarks, or simply trade secrets like customer lists, pricing practices, supplier names, product ingredients, special processes, etc.
Bob Murrill demonstrates that greater success and added company valuation occurs when management has a strategic program in place for 'keeping secrets' and leveraging all forms of intellectual property. 30-60 minutes
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