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INSIGHTS & JOY
A business newsletter with Pizzazz! "We help leaders become better marketersusing a holistic business approach!"
The perils of complacency
were dramatically demonstrated by the ravages of Katrina, a category 5
hurricane! Strengthen those who suffered. Bless those who
helped. Subscribe directly by e-mail to rpmorgan@morganmarketingsolutions.com and writing "subscribe" in the subject box. Check our web site for: $ Million Marketing Tips, Insights & Joy Archive, Speaker's Bureau, and our Article Library! www.morganmarketingsolutions.comIN THIS ISSUEPerils of complacency Smiles make the day!$ Million Marketing TipsAmazing facts...Marketing Facets - The Market Focused
Guide to Company Analysis
Perils of complacency The perils of complacency were dramatically
demonstrated by the ravages of Katrina, a category 5 hurricane! Alabama,
Mississippi, and Louisiana changed from lively populations, beachfront
condos, homes, and businesses to piles of rubble, thousands of
evacuees, and death. New Orleans lies below sea level. This major city's
protection consisted of a series of old, neglected levees, designed to
withstand category 3 hurricanes. The city weathered past storms, so
why be too concerned, right?
State and local politicians, along with the
general population, had ample warning from the National Weather Service. Federal
officials pleaded with the Governor and the mayor of New Orleans to act.
The entire country followed the progress of Katrina for days as she made
her way across the Gulf of Mexico, gaining power and increasing
in severity. The barometer sank to an historic low, yet many of those
in Katrina's path remained smug, apathetic, and incredibly complacent.
The city had a detailed disaster plan, but it was not implemented in time to
prevent the injuries and death left in Katrina's wake.
The recent disaster holds some vivid lessons for
those trusted with the lives of other organizations. We see that yesterday's
results are not particularly good forecasters for the future. Today,
changes occur at an increasingly rapid rate, and the effects of change may have
greater impact than in the past.
For businesses, success now demands innovation,
continuous knowledge expansion, and fast response to customers, markets, and
competition. Some businesses move faster than
others. We now see some very short product life cycles. For example, Symantec's
Norton Anti-virus software changes up to thirty times a day! Symantec had to
build response centers in Japan, Ireland, and America to keep anti-virus project
teams active around the clock, because new viruses are a 24/7 global phenomenon.
And, did you know that Apple has introduced eight different versions of its iPod
player in the past four years?
Today, we require nimble staff who remain
flexible and embrace new challenges. We need managers who tolerate mistakes
as knowledge workers generate and test new ideas and methods. Breakthrough
thinking can turn a mature, complacent industry on its ear in a remarkably short
time.
Most businesses don't change as fast as security
software or hand-held storage and communication devices, but slower change may
more easily create the kind of complacency that flooded New Orleans. Change
might be rather slow in more mature industries until a competitor suddenly
switches the rules of engagement. Examples are plentiful. Look at the earthquake
effect of Internet web sites like Travelocity, Expedia, and AA.com on
traditional travel agencies. Consider how General Motors' recent employee
discount program and the earlier zero percent financing plans quickly altered
traditional automotive marketing.
Effective leaders embrace clear vision, good
planning, timely implementation, flexibility, rapid response to change, and
a willingness to shake off the perils of complacency that often accompany past
success. Think about it.
Smiles make the
day! Men of good judgement seldom rely wholly on their own. It's hard to make some people see that bad judgement wasn't just bad luck. Leaders go down in history - some farther down than others! Good leaders are so scarce that many people are just following themselves! Being ignorant is not so shameful as being unwilling to listen. Assuming people learn from their mistakes, many are getting a fantastic education! Try to learn from the mistakes made by others. You won't live long enough to make them all yourself. Adversity is never pleasant, but it's possible to learn lessons from it that can be learned in no other way. The world would be happier if its leaders had more vision and fewer nightmares! More people would learn from their mistakes if they weren't so busy denying they made them! The business of a leader is to turn weakness into strength, obstacles into stepping stones, and disaster into triumph. $ Million Marketing Tips TIP: Marketing planning is like
horseshoes and hand grenades; when you get closer to what the customer needs
than your competitor, you score!
TIP: You need to understand what
position you now have in the customer's mind. That's reality. Start your
marketing (influencing) effort where you are and work toward the position you
want to occupy in the future.
Amazing facts! If you are an average blinker, you will have
your eyes closed about 30 minutes each day.
Piperine is the stuff in black pepper that makes you
sneeze.
About three-quarters of the stage and screen actors
change their name.
There are enough calories in a Big Mac to run a vacuum
cleaner for 98 minutes!
Dogs have 42 permanent teeth, ten more than humans
do.
More ships have been sunk by hurricanes than by all
warfare!
Marketing Facets - The Market-focused Guide to Company Analysis I have recently completed Marketing
Facets - The Market-focused Guide to Company Analysis.
Marketing Facets is a practical Marketing Facets is a valuable
resource to private investment fund managers, individual investors, venture
capital specialists, investment banks, > Electronic in MS Word .doc or Adobe .pdf format via the Internet @ $79.95 > CD/ROM format @ $85.95 including U.S. shipping and handling > Ring binder version and CD/ROM combo @ $99.95 including U.S. shipping and handling Consulting is also available.
Please contact me for additional information.
Telephone: 972.931.7993 Fax 972.931.0542 rpmorgan@morganmarketingsolutions.com. P.S. Ninety-five percent of our engagements originate as a referral from helpful people like you! If you know someone who:> Wants to develop a more productive
marketing program, or
> Needs help building and implementing an
effective operational business plan,
I would appreciate the opportunity to discuss the situation with you. Our ideal client is a business owner or CEO between 30 and 60+ years old. Usually with a financial, engineering, or production background.Who is often impatient, and interested in improving company performance. Comes alive when you ask, "How's business?" He, or she, is practical but also enjoys the finer things in life. So, you may see my ideal client driving a Lexus or SUV to Neiman Marcus...and to Sam's Club. Who do you know that fits this description? A client
speaks: "Your introduction
of strategic planning, action plans, and implementation guidelines was the point
where our planning took on a professional approach. Operations, marketing,
finance, and personnel all were beneficiaries of the planning process you
provided." To unsubscribe, e-mail to rpmorgan@morganmarketingsolutions.com and write "unsubscribe" in the subject box. ©2005 Morgan Marketing Solutions, Inc. All rights reserved. Other distribution permitted with proper attribution.
Richard P. Morgan CMC Telephone 972.931.7993 fax 972.931.0542 www.morganmarketingsolutions.com Author,
Marketing Facets - The Market-focused Guide to Company
Analysis
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