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INSIGHTS & JOY
A business newsletter with Pizzazz! "We help leaders become better marketersusing a holistic business approach!"
HAPPY THANKSGIVING! This is the time of year when it is altogether appropriate to pause and thank my clients, family, friends, associates, and fellow consultants for the great support they continue to provide to me during 2006. Thank you! Thank you! Thank you! On a slightly different note, this is also the time of year when we all get inundated with mail order catalogs. These colorful offerings tempt us to buy everything from clothes and home furnishings to fancy chocolates and food. Forgive me for focusing on the powerful marketing punch of mail order catalogs this month. You look at them...you know you do...but who actually buys? Subscribe directly by e-mail to rpmorgan@morganmarketingsolutions.com and writing "subscribe" in the subject box. Check our web site for: $ Million Marketing Tips, Insights & Joy Archive, Speaker's Directory, and our Article Library! www.morganmarketingsolutions.comIN THIS ISSUEOh no, another mail order catalog! Smiles make the day!$ Million Marketing TipsAmazing Facts!Marketing Facets - The Market Focused
Guide to Company Analysis
Oh no, another mail order catalog!
Smiles
make the day! The
computer is a great invention. There are as many mistakes as ever, but now
they're nobody's fault. Computers do our thinking, so now we need to invent a worrying
machine! To
err is human, but to really louse things up, you need a computer. Computers are now arranging weddings. Couples promise not to fold,
spindle, or mutilate!
$ Million Marketing Tips TIP: Can you tell customers and
prospects, in one compelling sentence, why they should buy from you instead of a
competitor? Work on it!
TIP: Everything about your business
affects how customers perceive your products and services. Visual images and
perceptions are very powerful, so be sure you consistently show your
customers that you can serve them better than competitors.
Amazing Facts! 1. As late as 1950, pork was still
overwhelmingly the most popular meat in America.
2. Canada consumes more Kraft macaroni and cheese than
any other nation.
3. A lonely parrot can go insane.
4. What animal has the largest brain in proportion to
its size? The ant.
5. The first American magazine appeared in 1741 and was
called The American Magazine.
6. The River D in Oregon is the shortest river at 120
feet long.
7. Of the Great Lakes, Lake Michigan is the only one to
lie entirely within the U.S.A.
8. In what month are the most babies born?
September.
Marketing Facets - The Market-focused Guide to Company Analysis Marketing Facets is a practical resource for those involved in determining the current health of a company and gauging its future prospects. I designed my 103-page guidebook to be a supplement to other evaluation procedures and information normally gathered during a thorough due diligence or business valuation process. The workbook takes a holistic approach, assembling facts and management assumptions in key areas to help the analyst form and support conclusions. Marketing Facets is a valuable resource to private investment fund managers, individual investors, venture capital specialists, investment banks, and valuation specialists. Marketing Facets can also serve as a guide for C-level executives who wish to perform their own company analysis as part of normal business planning, or in advance of efforts to refinance, acquire or divest. Marketing Facets is available in electronic form via the Internet, on CD/ROM, or in print with a ring binder.> Electronic in MS Word .doc or Adobe .pdf format via the Internet @ $79.95 > CD/ROM format @ $85.95 including U.S. shipping and handling > Ring binder version and CD/ROM combo @ $99.95 including U.S. shipping and handling Consulting is also available.
Please contact me for additional information.
Telephone: 972.931.7993 Fax 972.931.0542 rpmorgan@morganmarketingsolutions.com. P.S. Ninety-five percent of our engagements originate as a referral from helpful people like you! If you know someone who:> Wants to develop a more productive
marketing program, or
> Needs help building and implementing an
effective operational business plan,
I would appreciate the opportunity to discuss the situation with you. Our ideal client is a business owner or CEO between 30 and 60+ years old. Usually with a financial, engineering, or production background. Who is often impatient, and interested in improving company performance. Comes alive when you ask, "How's business?" He, or she, is practical but also enjoys the finer things in life. So, you may see my ideal client driving a Lexus or SUV to Neiman Marcus...and to Sam's Club. Who do you know that fits this description?A client
speaks: "Your introduction of strategic planning, action plans, and
implementation guidelines was the point where our planning took on a
professional approach. Operations, marketing, finance, and personnel all were
beneficiaries of the planning process you provided." To unsubscribe, e-mail to rpmorgan@morganmarketingsolutions.com and write "unsubscribe" in the subject box. © 2006 Morgan Marketing Solutions, Inc. All rights reserved. Other distribution permitted with proper attribution.
Richard P. Morgan CMC Telephone 972.931.7993 fax 972.931.0542 www.morganmarketingsolutions.com Author, Marketing Facets
- The Market-focused Guide to Company Analysis "We help leaders become
better marketers using a holistic business approach!"
CMC (Certified Management Consultant) is a mark awarded by the Institute of
Management Consultants USA, and represents evidence of the highest standards of
consulting and adherence to the ethical canons of the profession. Less than 1%
of all consultants have achieved this level of performance and dedication. For
more information go to: www.imcusa.org
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