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INSIGHTS & JOY
A business newsletter with Pizzazz! "We help leaders become better marketersusing a holistic business approach!"
MERRY CHRISTMAS - HAPPY NEW
YEAR When the interview is important to you, invest the time needed to properly set the stage so that the session also becomes important to the other person. The need for pre-planning holds true whether you are making a sales presentation, or meeting with a group of researchers to convince them to use a new diagnostic tool! This month, let's think briefly about what it takes to make your interview important to the other party and increase your chances of a successful outcome.
Feel free to forward Insights & Joy to friends and associates Subscribe directly by e-mail to rpmorgan@morganmarketingsolutions.com and writing "subscribe" in the subject box. Check our web site for: $ Million Marketing Tips, Insights & Joy Archive, Speaker's Directory, and our Article Library! www.morganmarketingsolutions.comIN THIS ISSUEIncrease the importance and success of critical interviews Smiles make the day!$ Million Marketing TipsAmazing Facts!Marketing Facets - The Market Focused
Guide to Company Analysis
Increase the importance and success of critical interviews
Smiles
make the day! Our
New Year's resolutions are usually promises to stop doing everything we enjoy
the most! Most of the new leaves we turn over in January start to fall by
Valentine's Day! New
Year's resolutions often go in one year and out the other. $ Million Marketing
Tips TIP: Invest in outside customer
research so that you will know more about customer perceptions and needs than
your competitors. Get an up-to-date handle on your strengths and your
competitor's weaknesses directly from customers and prospects. Your biggest
competitors may be customer indifference and your own ignorance of current
marketplace realities.
Amazing Facts! 1. In English, "four" is the only digit
that has the same number of letters as its value.
2. More than half of all the bones in your body are in
your hands and feet.
3. January 4th is the official Trivia Day.
4. Belgium is about the same size as New
Jersey.
5. Jimi Hendrix made 26 jumps with the 101st Airborne
Paratroopers in 1961.
6. The average grocery shopper stands in line for eight
minutes (except during holidays)!
7. Your brain is only 2% of your body's weight, but
uses 20% of your energy.
8. The hearing aid was invented in 1880. Uh, what did
you say?
Marketing Facets - The Market-focused Guide to Company Analysis Marketing Facets is a practical resource for those involved in determining the current health of a company and gauging its future prospects. I designed my 103-page guidebook to be a supplement to other evaluation procedures and information normally gathered during a thorough due diligence or business valuation process. The workbook takes a holistic approach, assembling facts and management assumptions in key areas to help the analyst form and support conclusions. Marketing Facets is a valuable resource to private investment fund managers, individual investors, venture capital specialists, investment banks, and valuation specialists. Marketing Facets can also serve as a guide for C-level executives who wish to perform their own company analysis as part of normal business planning, or in advance of efforts to refinance, acquire or divest. Marketing Facets is available in electronic form via the Internet, on CD/ROM, or in print with a ring binder.> Electronic in MS Word .doc or Adobe .pdf format via the Internet @ $79.95 > CD/ROM format @ $85.95 including U.S. shipping and handling > Ring binder version and CD/ROM combo @ $99.95 including U.S. shipping and handling Consulting is also available.
Please contact me for additional information.
Telephone: 972.931.7993 Fax 972.931.0542 rpmorgan@morganmarketingsolutions.com. P.S. Ninety-five percent of our engagements originate as a referral from helpful people like you! If you know someone who:> Wants to develop a more productive
marketing program, or
> Needs help building and implementing an
effective operational business plan,
I would appreciate the opportunity to discuss the situation with you. Our ideal client is a business owner or CEO between 30 and 60+ years old. Usually with a financial, engineering, or production background. Who is often impatient, and interested in improving company performance. Comes alive when you ask, "How's business?" He, or she, is practical but also enjoys the finer things in life. So, you may see my ideal client driving a Lexus or SUV to Neiman Marcus...and to Sam's Club. Who do you know that fits this description?A client speaks: "During the past several years, I called on you to prepare detailed business overviews, year-end projections, and pro-forma forecasts. Your reports helped to better describe my company's operating results, account for the impact of product and market changes, and highlight growth opportunities. I continue to use the reviews during discussions with bankers and other interested parties. Recently, your business reviews were quite helpful as input when I commissioned a business valuation. I value your independent perspective and I will seek your objective advice in the future." Larry Kramer, Auto Designs, Inc. d/b/a Texas Auto Tops, Dallas, Texas To unsubscribe, e-mail to rpmorgan@morganmarketingsolutions.com and write "unsubscribe" in the subject box. © 2006 Morgan Marketing Solutions, Inc. All rights reserved. Other distribution permitted with proper attribution.
Richard P. Morgan CMC Telephone 972.931.7993 fax 972.931.0542 www.morganmarketingsolutions.com Author, Marketing Facets
- The Market-focused Guide to Company Analysis "We help leaders become
better marketers using a holistic business approach!"
CMC (Certified Management Consultant) is a mark awarded by the Institute of
Management Consultants USA, and represents evidence of the highest standards of
consulting and adherence to the ethical canons of the profession. Less than 1%
of all consultants have achieved this level of performance and dedication. For
more information go to: www.imcusa.org
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