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INSIGHTS & JOY
A business newsletter with Pizzazz! "We help leaders become better marketersusing a holistic business approach!" Merry Christmas, Happy Chanukah, Joyous New Year!
It wont be long now! Holiday greetings, parties, more big meals, gift exchanges, such a busy time of year. Don't forget to carve out some time to be with your family and closest friends. The holiday 'lull' is also a great time to take stock of your business accomplishments and set some goals for 2006. It's a time to 'think big' and start the year at a fast pace. Speaking of thinking big, I'll end this year's Insights with something truly intergalactic. A recent forum almost blew my mind, so I will give you a brief summary of what I heard. Subscribe directly by e-mail to rpmorgan@morganmarketingsolutions.com and writing "subscribe" in the subject box. Check our web site for: $ Million Marketing Tips, Insights & Joy Archive, Speaker's Bureau, and our Article Library! www.morganmarketingsolutions.comIN THIS ISSUEShocking futuristic ideas now being explored! Smiles make the day!$ Million Marketing TipsAmazing facts...Marketing Facets - The Market Focused
Guide to Company Analysis
Shocking futuristic ideas now being explored! I attended a recent session of the M.I.T. Forum,
held on the University of Texas at Dallas campus. The topic was innovation and
it peaked my curiosity. Boy, was I in for a shock!
I learned that real people work on some pretty
far out innovations at M.I.T. and at U.T.D. Innovations like carbon nanotubes,
space elevators, and spray-on space suits! Let me take one at a
time.
Carbon nanotube technology
creates a very light material that is at least 70 time stronger than
the strongest steel. Somehow, carbon atoms are made to wrap around themselves
producing a useful material that can be used to manufacture many products. For
instance, some of the bicycle frames used in this year's Tour de France race
were made of Carbon Nanotube (CN) material. I picked up a length of a bike frame about three feet long that weighed
about as much as a first class letter! A Dallas company, Zyvex Corporation, now
makes CN materials that you will soon see used for a new generation of Ping
and Callaway golf club shafts and competition baseball bats. How about
dent-resistant CN car bodies, or armored tanks and personnel carriers light
enough to be hovercraft? Other space age applications for CN material are
practically limitless, as you will soon hear.
A space elevator? How's this
for innovation...Dr. Bradley C. Edwards, founder of Carbon Designs,
visualizes an elevator into space. Almost like Jack and the Beanstalk,
Dr. Edward's space elevator would be a strip of carbon nanotube material about
three feet wide stretching 62,000 miles through the clouds and into space!
Payloads, that today must be launched using powerful rockets at tremendous cost,
could be placed on the CN ribbon. A laser beam focused on the base of the
load would provide power to DC motors that would propel the payload up the
ribbon elevator and into space. Edwards claims his space elevator would
drastically reduce the cost of space exploration and space travel. Does this
sound like science fiction? Dr. Edwards is busy lining up funding for his space
elevator and now estimates that the device could be operational in another 15
years! Don't ask me how the CN ribbon will be kept straight. There may be some
additional challenges to overcome, but just the thought of such an innovation
boggles my mind.
Spray-on space suits may be the
answer to the problem of maintaining one G of pressure on astronaut's bodies
during a three-year trip to Mars. Dr. Dava Newman, a professor at M.I.T. works
with N.A.S.A. on space suit design. She has shown that muscles weaken and
atrophy in space unless you maintain pressure on the body and provide the means
of exercising muscles. Space travel also harms bone density and
structure unless the body works against pressure. Today's space suits are
rather unwieldy, so work continues to find the right combination of materials
and devices to help astronauts cope with the rigors of lengthy trips into
space. Electrical and mechanical devices, along with plastics and other
materials are under examination now. Dr. Newman even suggests that the
answer may eventually be 'spray-on' space suits that work to maintain body
health. Don't ask me how you would handle common human needs like eating,
drinking, and sanitation. Thinking big comes first, solving the inevitable
hurdles comes next!
Given space elevators and spray-on space
suits, maybe our grandchildren will be able to celebrate the holidays on
the Moon, with their powerful communication and computing array neatly
tucked inside an earlobe and mentally operated. What a world of wonders! What's
else can we wish for? Peace in the Middle East and hydrogen-powered vehicles?
Perhaps neither is that far-fetched anymore.
Smiles make the
day! $ Million Marketing Tips TIP: Why do people buy something
familiar rather than a potentially better choice? Buyers need to feel they are
in control and that their risk level is low. Risk and vulnerability are
buyer concerns even if they remain unstated.
TIP: Invest in market research to
learn more about customers. In many cases, your biggest competitors are customer
indifference and your own ignorance of market realities!
Amazing facts! The number one cause of daytime fatigue is a
lack of water. Then, there's lack of sleep or a boring job!
Lettuce is part of the sunflower family of
plants!
Looking forward to that New Year's kiss? Beeswax and
fish scales are common lipstick ingredients!
The Earth's water supply is 97% salt water, 2% frozen
water, and 1% fresh water. Careful how you use it!
The Mayan Indians invented our symbol for the number
zero.
Would you rather be an alligator or a crocodile?
Alligators live about 50 years, crocodiles can live to be 100 or
more.
Marketing Facets - The Market-focused Guide to Company Analysis Marketing Facets - The Market-focused
Guide to Company Analysis. Marketing Facets is a
practical Marketing Facets is a valuable
resource to private investment fund managers, individual investors, venture
capital specialists, investment banks, > Electronic in MS Word .doc or Adobe .pdf format via the Internet @ $79.95 > CD/ROM format @ $85.95 including U.S. shipping and handling > Ring binder version and CD/ROM combo @ $99.95 including U.S. shipping and handling Consulting is also available.
Please contact me for additional information.
Telephone: 972.931.7993 Fax 972.931.0542 rpmorgan@morganmarketingsolutions.com. P.S. Ninety-five percent of our engagements originate as a referral from helpful people like you! If you know someone who:> Wants to develop a more productive
marketing program, or
> Needs help building and implementing an
effective operational business plan,
I would appreciate the opportunity to discuss the situation with you. Our ideal client is a business owner or CEO between 30 and 60+ years old. Usually with a financial, engineering, or production background.Who is often impatient, and interested in improving company performance. Comes alive when you ask, "How's business?" He, or she, is practical but also enjoys the finer things in life. So, you may see my ideal client driving a Lexus or SUV to Neiman Marcus...and to Sam's Club. Who do you know that fits this description? A client
speaks: "You have been of
significant help in two of my businesses in the past and I will continue to call
on you in the future." To unsubscribe, e-mail to rpmorgan@morganmarketingsolutions.com and write "unsubscribe" in the subject box. ©2005 Morgan Marketing Solutions, Inc. All rights reserved. Other distribution permitted with proper attribution.
Richard P. Morgan CMC Telephone 972.931.7993 fax 972.931.0542 www.morganmarketingsolutions.com Author,
Marketing Facets - The Market-focused Guide to Company
Analysis
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