 |
 |
|
|
|
 |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|
|
|
|
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|
 |
INSIGHTS & JOY
A business newsletter with Pizzazz! "We help leaders become better marketersusing a holistic business approach!" April 15th "tax day" edition
Communication options create new ways to make marketing more productive. The days of measuring a person's contribution by time clock are numbered. Today, the allure of flexible hours and virtual workplaces will place even more emphasis on the results an individual produces, rather than the hours expended in the effort. There are pitfalls as organizations continue to adopt the new communications options. I raise several concerns in this month's article below. Subscribe directly by e-mail to rpmorgan@morganmarketingsolutions.com and writing "subscribe" in the subject box. Check our web site for: $ Million Marketing Tips, Insights & Joy Archive, Speaker's Bureau, and our Article Library! www.morganmarketingsolutions.comIN THIS ISSUECommunication options create new ways to make marketing more productiveMarketing Facets - The Market Focused Guide to Company AnalysisSmiles make the day!$ Million Marketing TipsAmazing facts...Communication options create new ways to make marketing more productive Communications technology is quickly
changing the way many firms organize their marketing and sales operations.
The advent of fax machines, e-mail, instant messaging, computer networks, cell
phones, and hand-held wireless devices can reduce or eliminate the need for
office suites where team members report for work to interact with each
other and with clients. Marketers are shifting to telecommuting and working from
home offices because individuals are more self-sufficient.
In particular, computer usage forces sales and marketing personnel to learn to use a keyboard, work that once was relegated to assistants and secretaries. Not so long ago, a sales manager or marketing
specialist required secretarial assistance to type proposals, maintain paper
files, and handle travel arrangements. Today, many managers handle all of those
tasks themselves on their wireless laptop computer. The portable
computer in its various forms, keep managers and sales
personnel connected to the corporate server, it's electronic knowledge
bank, and to the Internet. Communication with other team members and customers
is virtually instantaneous. Cell phones and hand-held wireless
devices keep individuals connected even when they are separated by states
or continents.
Several years ago I visited the corporate
office of a Fortune 10 company. Even then, the executive with whom I
met shared one assistant with three other executives.
Each executive handled his own communications needs via computer and the lone assistant's role was considerably upgraded. I was struck by the apparent 'emptiness' of the large office complex that once housed hundreds of support people. Soon afterward, the same firm closed all its regional marketing offices and the regional managers began to operate from their home offices. Fewer, more productive, individuals were able to handle the business by employing modern communications tools. The company reduced staff headcount, duplication of records, and the need for physical office facilities. Many companies now operate large sales forces without the need for any space in office towers. Sales representatives and sales managers, notorious self-starters to begin with, employ home offices and communications technology to keep revenues growing. The flexible work environment holds great appeal for many younger workers. The days of measuring a person's contribution by
time clock are numbered. Today, the allure of flexible hours and virtual
workplaces will place even more emphasis on the results an individual produces,
rather than the hours expended in the effort. Younger workers are better
prepared to accept the new work environment because they have grown up using
computers, e-mail, and cell phones. Those in mid-career have been forced to
learn how to apply new technology and in some cases it has not been terribly
pleasant. Many will miss the personal interaction that takes place between team
members in hallways and lunch rooms. The use of video conferencing via the
Internet is filling the interaction gap to some extent. Still, periodic
face-to-face meetings with other team members will continue to be an important
way to connect and learn how to work with the many different
personalities.
One thing that will not change soon is the need
for marketing and sales personnel to meet with customers face-to-face. The lack
of a local office means marketers will need to go to the customer's place of
business for discussions. Major sales are still closed based on a deep
understanding of the prospect's situation and needs, and the
prospect's trust in the person doing the selling. Building and maintaining
a client's trust and on-going business will continue to require direct
contact...but maybe not quite as often. Firms that drastically cut
travel and entertainment budgets and rely too heavily on technology to
communicate with key customers may ultimately regret being penny wise and pound
foolish.
Marketing Facets - The Market-focused Guide to Company Analysis I have recently completed Marketing Facets - The Market-focused Guide to Company Analysis. Marketing Facets is a practical resource for those involved in determining the current health of a company and gauging its future prospects. I designed my 103-page guidebook to be a supplement to other evaluation procedures and the highly detailed information normally gathered during a thorough due diligence or business valuation process. The workbook takes a holistic approach, assembling facts and management assumptions in key areas for analysis and conclusions. Marketing Facets is a valuable resource to private investment fund managers, individual investors, venture capital specialists, investment banks, and valuation specialists. Marketing Facets can also serve as a guide for C-level executives who wish to perform their own company analysis as part of normal business planning, or in advance of efforts to refinance, acquire or divest. Marketing Facets is available in electronic form via the Internet, on CD/ROM, or in print with a ring binder.> Electronic in MS Word .doc or Adobe .pdf format via the
Internet @ $79.95
> CD/ROM format @ $85.95 including U.S. shipping and handling
> Ring binder version and CD/ROM combo @ $99.95 including U.S.
shipping and handling
Consulting is also available.
Please contact me for additional information.
Telephone: 972.931.7993 Fax 972.931.0542 rpmorgan@morganmarketingsolutions.com. Smiles make the
day! It's hard to believe that America was founded partly to avoid high taxes. Golf is a lot like taxes - you drive hard to attain the green, then you wind up in the hole! Next to being shot at and missed, nothing is quite as satisfying as an income-tax refund. After a man pays his income tax, he knows how a cow feels after she's just been milked. Behind every successful man stands a women...and the IRS. One takes the credit, and the other takes the cash. I wonder which has made the biggest liars out of Americans - golf or the IRS? A harp is merely a grand piano...after taxes. Patrick Henry ought to come back and see what taxation with representation is like! Sure, we need tax reform, but we need congressional spending reform a lot worse. Death and taxes are inevitable, but death comes only once while taxes return every April 15th. Get your lover to try an April 15th cocktail - two drinks and they withhold nothing! There should be a special watch for last minute taxpayers - it wouldn't tick, just wring its hands! $ Million Marketing Tips TIP: You cannot be all things to all
people. What can you do better than others? Focus on your best skills as a
company. Then, tell your unique story to everybody, every day,
in every way.
TIP: Trying to communicate too much is
usually ineffective. One good reason to buy - powerfully communicated - is
better than four reasons quickly forgotten.
Effective communication is effective marketing!
Amazing facts! If the Great Wall of China were in the United
States, it would stretch from New York City to Houston.
Pinocchio is Italian for "pine head." Now that
makes sense!
Vanilla comes from an orchid plant.
One in twelve men are color-blind, but only one woman
in a hundred is. This could help explain certain fashion problems.
At any one moment, about half of the earth will be
covered by clouds.
When you are in Florida, you are never more than 60
miles from a beach. Yes!
P.S. Ninety-five percent of our engagements originate as a referral from helpful people like you! If you know someone who:> Wants to develop a more productive
marketing program, or
> Needs help building and implementing an
effective operational business plan,
I would appreciate the opportunity to discuss the situation with you. Our ideal client is a business owner or CEO between 30 and 60+ years old. Usually with a financial, engineering, or production background. Who is often impatient, and interested in improving company performance. Comes alive when you ask, "How's business?" He, or she, is practical but also enjoys the finer things in life.So, you may see my ideal client driving a Lexus or SUV to Neiman Marcus...and to Sam's Club. Who do you know that fits this description? A client
speaks: "The implementation guide will be very
useful to use as a check-off as your recommendations are acted upon. Some
recommendations have been thought about in the past and no action taken for
various reasons. With your review, I have been rethinking my positions and will
act! The most important issues are those that will 'free up' some of my time to
be used in the C store operations and in greater sales efforts." To unsubscribe, e-mail to rpmorgan@morganmarketingsolutions.com and write "unsubscribe" in the subject box. ©2005 Morgan Marketing Solutions, Inc. All rights reserved. Other distribution permitted with proper attribution.
Richard P. Morgan CMC Telephone 972.931.7993 fax 972.931.0542 www.morganmarketingsolutions.com Author,
Marketing Facets - The Market-focused Guide to Company
Analysis
|
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
 |
|
|
|
|
|