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INSIGHTS & JOY
A business newsletter with Pizzazz! "We help leaders become better marketersusing a holistic business approach!"
You receive a letter from a local
business. You recall seeing their sign. They look professional. You begin to
form an opinion of a business before you ever consider a purchase. Maybe
you call first to see if they have what you need in stock. You'll notice if the
facility is clean or messy. The people are friendly...or they are not.
The attitudes and the visual impressions you unconsciously absorb determine whether or not you buy from that firm. Could your marketing image use a shine? Check out this month's list and see if your business image is shiny or a bit tarnished. Feel free to forward Insights & Joy to friends and associates Subscribe directly by e-mail to rpmorgan@morganmarketingsolutions.com and writing "subscribe" in the subject box. Check our web site for $ Million Marketing Tips, Insights & Joy Archive, and our Article Library! www.morganmarketingsolutions.com Updated!IN THIS ISSUE ►Could your marketing image use a shine? ►Smiles make the day! ►$ Million Marketing Tip ►Amazing facts...
Could your marketing image use a shine? Every business projects an image. Clients, employees,
suppliers, shareholders, and the general public perceive an image of your
firm whether you like it or not! Company Name - Does it help people
understand who you are and what you do? The best approach is to be sure all of the elements of
your business image are consistent, and in support of the image you want to
portray. I put it this way:
Smiles make the day! ► Nothing makes a man faster on his feet than politics, unless it's bigamy! ► The trick is to get education out of politics - and get it into politicians! ► The quickest way to trace your family tree is to run for public office. ► Politics is like inflation. The more we have of it, the more things end up costing. ► Nowadays a man goes into politics with a bright future and comes out with a horrible past. ► We may never have a woman president. What woman will admit to being over thirty-five? ► Your political straw vote indicates which way the hot air is blowing. ► Two Texas candidates were debating. One shouted, "What about the powerful interests that control you?" The other screamed back, "Leave my wife out of this!" ► Why not hold the elections every year? There never seems to be a tax increase in an election year! ► Based on the past few years, the United Nations has just about as much influence as the average husband!
$ Million Marketing Tip
Amazing facts! ● IT system downtime costs American businesses $1 Million an
hour according to Bob Manning, Teradata Div. of NCR Corp. Network monitoring can
drastically reduce ● Thomas Edison also invented the light socket and the light switch. ● Even Jell-O has had marketing failures. Flavors like celery, coffee, cola, and apple. ● Beefy Howard Taft was the first golfer to become President of the United States. ● The U.S.A. bought Alaska from Russia in 1867 for two cents per acre. ● Why do pelicans breath through their mouth? They don't have nostrils. ● A housefly's tastebuds are in its feet. Now you know why they like to land on your potato salad!
P.S. ● Wants to develop a more productive marketing program, or ● Needs help building and implementing an effective operational business plan, I would appreciate the opportunity to discuss the situation with you. Our ideal client is a business owner or CEO between 30 and 60 years old. Usually with a financial, engineering, or production background. Who is often impatient, and interested in improving company performance. Comes alive when you ask, "How's business?" He, or she, is practical but also enjoys the finer things in life. So, you may see my ideal client driving a Lexus or SUV to Neiman Marcus...and to Sam's Club. Who do you know that fits this description?A client
speaks: "Your introduction of
strategic planning, action plans, and implementation guidelines was the point
where our planning took on a professional approach. Operations, marketing,
finance, and personnel all were beneficiaries of the planning process you
provided."
To unsubscribe, e-mail to rpmorgan@morganmarketingsolutions.com and write "unsubscribe" in the subject box.©2004 Morgan Marketing Solutions, Inc. All rights reserved. Other distribution permitted with proper attribution.
Richard P. Morgan CMC Telephone 972.931.7993 fax 972.931.0542 www.morganmarketingsolutions.com ******************************************************************************************** "We help leaders become better marketers using a holistic business approach!" ******************************************************************************************** CMC (Certified Management Consultant) is a mark awarded by the Institute of Management Consultants USA, and represents evidence of the highest standards of consulting and adherence to the ethical canons of the profession. Less than 1% of all consultants have achieved this level of performance and dedication. For more information go to: www.imcusa.org
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