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INSIGHTS & JOY

A business newsletter with Pizzazz!

"We help leaders become better marketers
using a holistic business approach!"

October 21, 2003

Can you answer your prospect's burning questions? Anticipating your prospect's questions and crafting strong responses can be a daunting task. Take the list from this issue of Insights & Joy and see how well you do on an impromptu, unrehearsed basis. My guess is that you will want to take some time to think about your offering from a prospect's point of view and hone your answers a little bit. You will want to avoid watching the client of your dreams walk away.

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IN THIS ISSUE

►Can you answer your prospect's burning questions?

►Smiles make the day!

Amazing facts...


Can you answer your prospect's burning questions?

Let's pretend for a moment that your top prospect meets with you. It's your big chance to land the client of your dreams!

Your prospect says "I have some serious questions you need to answer for me, if you are really interested in earning my business." So...let's see how well you do...

  • What can you do for me and how will I benefit?
  • Now, tell me in just one or two sentences what you do and why I should care!
  • Can you say that in shorter, simpler, more graphic terms?
  • More specifically, how will you get that done?
  • How are you different from your competitors?
  • Can you show me how your offering compares with your competitors?
  • So, if I select you, specifically how will I benefit?
  • What do you expect from me in return? What's my investment in time and money?
  • What else might I need in the future if I accept your proposal?
  • How can you make it easier for me to buy what you are proposing?
  • What if I decide to do nothing? What's the downside?
  • How do my benefits compare to the investments you expect me to make?
  • Why should I do it now? Why not wait?
  • How do I know that I can trust you to deliver on your promises?
  • Who have you helped in the past? What will they tell me?
  • I am still not sure I need what you offer, what else can you tell me?
  • Have I asked you too many questions? Did your brain just explode?
  • Could you use some expert help crafting better answers to my questions? (Sneaky, eh?)


Smiles make the day!
Huh? Sometimes attempts to communicate get a little crazy:

"We give our customers the lowest possible price and workmanship" A shop in Maine

► "Don't kill your wife. Let our washing machine do the dirty work." A Kentucky appliance store sign

► "Ask about our layaway plan." In a funeral parlor

► "Good clean dancing every night but Sunday." Sign in a Los Angeles dance hall

► "When this sign is under water, this road is impassable." Tennessee highway sign

► "Restricted to unauthorized personnel." Seen at many military bases

► "Will the last person to leave please see that the perpetual light is extinguished." Sign in a New England church


Amazing facts!

● More people are killed by donkeys each year than are killed in plane crashes.

● Only female mosquitos eat blood. Males eat sap.

● Time is getting shorter: 280 million years ago, a year lasted 390 days!

● More word begin with the letter 'S' than any other letter.

● What do your lungs and a tennis court have in common? They both have about the same surface area!

● If you look into a gecko's ear, you can see through to the other side. Hey! I think I know some geckos!


P.S. Ninety-five percent of our engagements originate as a referral from helpful people like you! If you know someone who:

● Wants to develop a more productive marketing program, or

● Needs help building and implementing an effective operational business plan,

I would appreciate the opportunity to discuss the situation with you.

Our ideal client is a business owner or CEO between 30 and 60 years old. Usually with a financial, engineering, or production background. Who is often impatient, and interested in improving company performance. Comes alive when you ask, "How's business?" He, or she, is practical but also enjoys the finer things in life. So, you may see my ideal client driving a Lexus or SUV to Neiman Marcus...and to Sam's Club. Who do you know that fits my description?

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©2003 Morgan Marketing Solutions, Inc. All rights reserved. Other distribution permitted with proper attribution.


Richard P. Morgan CMC
Morgan Marketing Solutions, Inc.
Two Galleria Tower, Suite 10008
13455 Noel Road, Dallas, TX 75240-6620

Tel 972.931.7993 fax 972.931.0542
email
rpmorgan@sbcglobal.net
www.morgan-marketing.bigstep.com
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"We help leaders become better marketers using a holistic business approach!"
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