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INSIGHTS & JOY A business newsletter with Pizzazz!"We help leaders become better marketers October 21, 2003 Can you answer your prospect's burning questions? Anticipating your prospect's questions and crafting strong responses can be a daunting task. Take the list from this issue of Insights & Joy and see how well you do on an impromptu, unrehearsed basis. My guess is that you will want to take some time to think about your offering from a prospect's point of view and hone your answers a little bit. You will want to avoid watching the client of your dreams walk away.Feel free to forward Insights & Joy to friends and associates ►Please note our new e-mail address Subscribe directly by e-mail to rpmorgan@sbcglobal.net and writing "subscribe" in the subject box.Check our web site for $Million Marketing Tips, Insights & Joy Archives, and Free Articles! www.morgan-marketing.bigstep.comIN THIS ISSUE ►Can you answer your prospect's burning questions? ►Smiles make the day! ► Amazing facts...Can you answer your prospect's burning questions? Let's pretend for a moment that your top prospect meets with you. It's your big chance to land the client of your dreams!Your prospect says "I have some serious questions you need to answer for me, if you are really interested in earning my business." So...let's see how well you do...
Smiles make the day! ► "We give our customers the lowest possible price and workmanship" A shop in Maine ► "Don't kill your wife. Let our washing machine do the dirty work." A Kentucky appliance store sign ► "Ask about our layaway plan." In a funeral parlor ► "Good clean dancing every night but Sunday." Sign in a Los Angeles dance hall ► "When this sign is under water, this road is impassable." Tennessee highway sign ► "Restricted to unauthorized personnel." Seen at many military bases ► "Will the last person to leave please see that the perpetual light is extinguished." Sign in a New England church Amazing facts!● More people are killed by donkeys each year than are killed in plane crashes. ● Only female mosquitos eat blood. Males eat sap. ● Time is getting shorter: 280 million years ago, a year lasted 390 days! ● More word begin with the letter 'S' than any other letter. ● What do your lungs and a tennis court have in common? They both have about the same surface area! ● If you look into a gecko's ear, you can see through to the other side. Hey! I think I know some geckos! P.S. Ninety-five percent of our engagements originate as a referral from helpful people like you! If you know someone who:● Wants to develop a more productive marketing program, or ● Needs help building and implementing an effective operational business plan, I would appreciate the opportunity to discuss the situation with you. Our ideal client is a business owner or CEO between 30 and 60 years old. Usually with a financial, engineering, or production background. Who is often impatient, and interested in improving company performance. Comes alive when you ask, "How's business?" He, or she, is practical but also enjoys the finer things in life. So, you may see my ideal client driving a Lexus or SUV to Neiman Marcus...and to Sam's Club. Who do you know that fits my description?To unsubscribe, e-mail to rpmorgan@sbcglobal.net and write "unsubscribe" in the subject box.©2003 Morgan Marketing Solutions, Inc. All rights reserved. Other distribution permitted with proper attribution. Richard P. Morgan CMC Tel 972.931.7993 fax 972.931.0542 www.morgan-marketing.bigstep.com ******************************************************************************************** "We help leaders become better marketers using a holistic business approach!" ******************************************************************************************** CMC (Certified Management Consultant) is a mark awarded by the Institute of Management Consultants USA, and represents evidence of the highest standards of consulting and adherence to the ethical canons of the profession. Less than 1% of all consultants have achieved this level of performance and dedication. For more information go to: www.imcusa.org |
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