INSIGHTS & JOY

A business newsletter with Pizzazz!

"We help leaders become better marketers
using a holistic business approach!"

This issue is chock full of FREE STUFF! One freebie may give you a whole new perspective on marketing in this age of electronic ideas. Another freebie is the attachment with Seňor Morgan's famous recipe, Tortilla Soup for the Soul. The recipe includes several 2003 revisions, so if you have tried an earlier version, you will want to experience this new and improved recipe. I can't think of a better use for leftover Thanksgiving turkey than its inclusion in a big pot of tortilla soup!

In only three more days, we celebrate Thanksgiving. We will be at home with our family and several friends. Here's wishing you and yours a very Happy Thanksgiving, complete with turkey, dressing, yummy desserts, and of course the football games!

►Please note our new e-mail address

Subscribe directly by e-mail to rpmorgan@sbcglobal.net and writing "subscribe" in the subject box.

www.morgan-marketing.bigstep.com

IN THIS ISSUE

►Amazing facts...

Unleashing the Ideavirus, by Seth Godin, may very well change your whole perspective about successful marketing in today's plugged in society. Godin's free electronic 'manifesto' makes a strong case for reexamining many of the "marketing truisms" of past decades. We've gone from working the farm to efficient factories, and now to ideas. Ideas now drive our economy and truly unique ideas are making people rich! The faster you can get people to accept and act on your idea the more powerful and profitable you become. We have all experienced a bad cold...a physical virus. Someone sneezes and BOOM, you get their illness. :o( In today's plugged-in world, an idea can spread just as fast and to so many more people than ever before.

Let's say you have a great idea. You decide to write an essay laying out your compelling story, how to implement it, and the benefits to be gained. You e-mail it to the people in your address book. They like your idea and they, in turn, send it to people in their address book, who send it to their contacts, etc. Like a physical virus, your idea quickly spreads far and wide over the Internet, augmenting normal word-of-mouth communication with word-of-mouse communication! Your compelling idea explodes across a targeted population, changing the way large groups of people think about your topic.

A prime example of an ideavirus in action is Hotmail, the free e-mail service. Whereas radio took 38 years to achieve 50 million listeners and TV took 13 years to achieve 50 million viewers, the Internet had 50 million on-line users in 5 years and Hotmail hit 50 million subscribers in only 1 year. Hotmail did no expensive TV advertising. Hotmail was a successful ideavirus!

Ideas no longer travel from village to village, they travel at the speed of light to every GPS point on the planet! Ideaviruses, like physical viruses, are transmitted from consumer to consumer, without interruption or other action by the original owner of the idea. Most of the accepted methods of marketing communication are rooted in the concept of communicating to individual prospects. Ideaviruses rely on communication between prospects and users, a whole different idea that has been promoted effectively as an ideavirus itself by Godin's e-book. The usual methods of marketing communication (direct mail, PR, advertising, telemarketing, etc.) are still useful tools in the right hands, but augmenting them with the ideavirus concept may accelerate acceptance and speed profitable growth.

There's much more to this revolutionary idea! My FREE GIFT to you is to provide the link that will take you to the free electronic version of Unleashing the Ideavirus by Seth Godin, the guy who invented Yahoo.com. You can get the most powerful marketing e-book available as a free pdf download, or you can order the book in hard cover or paperback from Amazon.com. Go to www.ideavirus.com and scroll down to the little blue button on the right that says "Not convinced? Preview it FREE...click here." You can then download the 197 page e-book in Adobe Acrobat pdf format. If you don't have Adobe Acrobat Reader software, you can obtain a free copy of the program from www.adobe.com. Happy Holidays!

Smiles make the day!
Huh? Sometimes attempts to communicate get a little crazy:

► "Where we all think alike, no one thinks very much" Walter Lippman

Amazing facts!

P.S. Ninety-five percent of our engagements originate as a referral from helpful people like you! If you know someone who:

Our ideal client is a business owner or CEO between 30 and 60 years old. Usually with a financial, engineering, or production background. Who is often impatient, and interested in improving company performance. Comes alive when you ask, "How's business?" He, or she, is practical but also enjoys the finer things in life. So, you may see my ideal client driving a Lexus or SUV to Neiman Marcus...and to Sam's Club. Who do you know that fits my description?

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Richard P. Morgan CMC
Morgan Marketing Solutions, Inc.
Two Galleria Tower, Suite 10008
13455 Noel Road, Dallas, TX 75240-6620

Tel 972.931.7993 fax 972.931.0542
email rpmorgan@sbcglobal.net
www.morgan-marketing.bigstep.com
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"We help leaders become better marketers using a holistic business approach!"
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CMC (Certified Management Consultant) is a mark awarded by the Institute of Management Consultants USA, and represents evidence of the highest standards of consulting and adherence to the ethical canons of the profession. Less than 1% of all consultants have achieved this level of performance and dedication. For more information go to: www.imcusa.org

Cold weather is the perfect time to make tortilla soup. I have been working for years toward the perfect tortilla soup recipe. This 2003 version adds grated carrots and ground cumin, plus an alternate method for preparing the tortillas, eliminating frying the strips in oil. The work has been arduous but gratifying. I consider this advanced recipe suitable for sharing with close friends and business associates. Those who taste this version rave about its flavor and beg for seconds. A word of warning…this particular soup is very filling, so do not serve it along with a main course. It is the main course! My recipe may not yet be perfection, but I think you will agree that it is getting very close. Feel free to experiment and add your own touches. Most of all—ENJOY!

Morgan Marketing Solutions, Inc. rpmorgan@morganmarketingsolutions.com phone:  972-931-7993

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