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INSIGHTS & JOY A business newsletter with Pizzazz!"We help leaders become better marketers July 7, 2003 I have decided to act! Yes, I have decided to accept the mission to learn more about fireworks marketing in the next month. Here is an industry with a dazzling impact on the general public, yet little is known about how the industry operates. Take a minute to wonder about fireworks with me.Feel free to forward Insights & Joy to friends and associates ►Please note our new e-mail address Subscribe directly by e-mail to rpmorgan@sbcglobal.net and writing "subscribe" in the subject box.Check our web site for $Million Marketing Tips, Insights & Joy Archives, and Free Articles! www.morgan-marketing.bigstep.comIN THIS ISSUE ►Wondering about fireworks marketing... ►Remembering Katherine Hepburn ►Smiles make the day! ►It's a fact... Wondering about fireworks marketing... I was sitting in a grassy median in a shopping mall parking lot. Fourth of July fireworks were exploding nearby. The 'KaBooms' made the ground shake! Everyone, including me, ooohed and ahhhed as dazzling colors lit up the sky. Clear, warm and breezy...a perfect setting for Independence Day 2003!I couldn't help wondering about the people who supply the actual fireworks and those who conduct the awesome displays all over the country. It may sound silly, but my thoughts wandered to the subject of fireworks marketing. It's a compulsion, I suppose, for me to wonder about marketing during a fireworks show. I know...I'm weird!I wonder how the fireworks manufacturers sell their goods to those who conduct the shows? How many fireworks manufacturers are there in the world? Where are they? Do the manufacturers have competing sales forces on the road, calling on the show promoters? Do they have big catalogs with pretty pictures? Do they give away samples? How do they ship such explosive materials? When I was a kid, cities didn't provide big fireworks shows. If you wanted to shoot off fireworks, your father went to a local stand and bought packages of firecrackers and maybe a couple of cherry bombs. How many sales of little firecrackers and sparklers to the general public are lost when millions of us sit on grassy medians and watch the 'Big KaBoom' displays? And how can today's fireworks stands give you two free packages for every one you buy? What kind of crazy pricing scheme is that? What does that tell you about their margins?I wonder how many companies conduct the fireworks displays? With so many cities competing for the attention of the public on July 4th and New Year's, there must be a pretty large number of firms who light off the shows. How do they get their gigs with local cities? Do the shows go to the low bidder? Do the shows go to the company that promises the most 'bang for the buck?' Do cities send spies to uncover what the neighboring cities are planning?I wonder who pays for the fireworks? From our viewpoint, we could actually see three different fireworks displays. The one we came to watch in Frisco was close to us. In the near distance, we saw The Colony's display. In the far distance, we saw the fireworks in Lewisville. Anyone can watch without charge, so who pays for all the stuff that goes up in smoke within thirty minutes? Do those paying the bill know they are paying the bill? Other than a municipal ego boost, what do the competing cities gain from their sponsorship? Who are the ultimate customers for such extravaganzas? What are the benefits?I have decided to act! Yes, I have decided to accept the mission to learn more about fireworks marketing in the next month. Otherwise, all of this wondering will haunt me forever. I will contact sellers and buyers and try to get straight answers to these nutty questions. I will pass them on to you in a future Insights & Joy newsletter, so that the next time you are witnessing a fireworks display, you can amaze your friends and family with your knowledge of today's fireworks business.Remembering Katherine Hepburn May 12, 1907 - June 29, 2003 ► "If you obey all the rules, you miss all the fun."
► "Never complain. Never explain."► "Acting is the most minor of gifts. After all, Shirley Temple could do it when she was four."
Smiles make the day! ► When cheese gets its picture taken, what does it say?
► Why doesn’t glue stick to the inside of the bottle?► How do you ever get off of a non-stop flight?
It's a fact... ● By using air currents to keep aloft, an albatross may fly up to 87,000 miles on a single trip without touching land. That’s more than three times around the earth!. ● A mouse has more individual bones than a human. ● Polar bears are so well insulated that they spend much of their time trying to cool off! ● Are you a fisherman? The world’s biggest earthworms are in Australia. They can grow to a length of 12 feet and are as thick as a beer can. Just think of the size fish you could catch with one of them! ● A woodpeckers beak can move at 100 mph ● Robins become drunk after eating holly berries and often fall off power lines. P.S. Ninety-five percent of our engagements originate as a referral from helpful people like you! If you know someone who:● Wants to develop a more productive marketing program, or ● Needs help building and implementing an effective operational business plan, I would appreciate the opportunity to discuss the situation with you. Our ideal client is a business owner or CEO between 30 and 60 years old. Usually with a financial, engineering, or production background. Who is often impatient, and interested in improving company performance. Comes alive when you ask, "How's business?" He, or she, is practical but also enjoys the finer things in life. So, you may see my ideal client driving a Lexus or SUV to Neiman Marcus...and to Sam's Club. Who do you know that sorta fits my description?To unsubscribe, e-mail to rpmorgan@sbcglobal.net and write "unsubscribe" in the subject box.©2003 Morgan Marketing Solutions, Inc. All rights reserved. Other distribution permitted with proper attribution. Richard P. Morgan CMC Tel 972.931.7993 fax 972.931.0542 www.morgan-marketing.bigstep.com ******************************************************************************************** "We help leaders become better marketers using a holistic business approach!" ******************************************************************************************** CMC (Certified Management Consultant) is a mark awarded by the Institute of Management Consultants USA, and represents evidence of the highest standards of consulting and adherence to the ethical canons of the profession. Less than 1% of all consultants have achieved this level of performance and dedication. For more information go to: www.imcusa.org
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