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INSIGHTS & JOY

A business newsletter with Pizzazz!

"We help leaders become better marketers
using a holistic business approach!"

February 9, 2004
Don't forget Valentine's Day!

Al Gini Ph.D. is a member of the Department of Philosophy and the Institute of Human Resources and Industrial Relations at Loyola University - Chicago. He is co-founder and associate editor of Business Ethics Quarterly, the Journal of the Society for Business Ethics, and senior consultant for the Ethical Leadership Group. Dr. Gini spoke to the Institute of Management Consultants here in Dallas last month. He spoke about what happened at Enron, Worldcom, Andersen, Adelphia, Tyco, and within the mutual fund industry? Why were these major organizations transformed from paragons of virtue to public pariahs? For this month's insights, I transcribed the notes taken as Dr. Gini presented his conclusions. Note the two additional cites following. I would be interested to hear your observations and comments.

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IN THIS ISSUE

►Trust and leadership in the Enron era

►Smiles make the day!

►Amazing facts...

Trust and leadership in the Enron era

Public trust in business organizations has been seriously eroded. Mistrust creates instability.
Glaring lapses by some prominent organizations tend to taint the majority of firms that continue to operate ethically.
Trust is the social glue that allows us to operate in the business community with others.
Trust is confidence in the predictability, reliability, dependability, and integrity of others. Without trust, societies and business falter and collapse.
Why did this happen? It's all about money! The problem starts at the top and an unethical culture progresses down through the ranks.
Ethical behavior is an intrinsic part of the 'bottom line.'
Enron had an excellent corporate ethics statement - but management didn't live by it. Culture trumps compliance efforts every time.
Leadership plays the vital role in both creating and modeling rules and standards of appropriate ethical conduct.
Leadership is the least understood phenomenon on earth.
Don't confuse leadership with title, name, celebrity, personality, or who's in charge.
The present actions of the leadership shapes the future actions of the whole organization.
More effective leadership can be spread using diagnostic tools and skill-building techniques.

Keys to ethical leadership:

Create a culture of trust and confidence, it is the basis for all else. Trust is the social 'glue.'
Serve the people you lead. Tend to their needs and well-being.
Act like you are in charge, because you are! Your actions speak much louder than fancy ethical statements in a policy manual.
Keep your promises and commitments. Maintain trust.
Define reality and inspire people to accept a vision for the future.
Set expectations and communicate them throughout your organization.
Establish a successor. Mentor, educate, teach.

Citing additional sources regarding today's business leadership challenges:

A company's effort to improve credibility starts with transparency, and transparency starts with the leaders themselves. The Transparency Edge: How Credibility Can Make or Break You in Business, Barbara and Elizabeth Pagano, McGraw Hill, 2004. Highlighted in Fast Company, March 2004.

"To help others develop, start with yourself." "The principal of leadership development by personal example doesn't apply just to CEOs. It applies to all levels of management. All good leaders want their people to grow and develop on the job. Who knows? If we work hard to improve ourselves, we might even encourage the people around us to do the same thing." Marshall Goldsmith, Founding Director, Alliance for Strategic Leadership. Fast Company, March 2004.

Smiles make the day!
We Americans are a unique bunch!

► This election year, America is truly "the land of unlimited promise."

► We'll try anything once...except criminals!

► In America, it takes more brains to file an income tax report than it took to earn the income.

► We are guaranteed free speech, but our Constitution doesn't guarantee any listeners.

► America's number one energy crisis is...Monday morning!

► It seems like America's principal export is money.

► Relax, the United States will never run out of things to run out of.

► Too many Americans go in for weightlifting with the wrong equipment - a knife and fork!

Amazing facts!

● Reno, Nevada is west of Los Angeles. Check your map!

● The average yawn lasts six seconds. :>0

● According to hotel industry reports, men leave their rooms cleaner than women do.

● Daniel Boone hated coonskin hats.

● No adult has ever appeared in a Peanuts comic strip.

● It takes seven standard shuffles to thoroughly mix a deck of cards.

P.S. Ninety-five percent of our engagements originate as a referral from helpful people like you! If you know someone who:

● Wants to develop a more productive marketing program, or

● Needs help building and implementing an effective operational business plan,

I would appreciate the opportunity to discuss the situation with you.

Our ideal client is a business owner or CEO between 30 and 60 years old. Usually with a financial, engineering, or production background. Who is often impatient, and interested in improving company performance. Comes alive when you ask, "How's business?" He, or she, is practical but also enjoys the finer things in life. So, you may see my ideal client driving a Lexus or SUV to Neiman Marcus...and to Sam's Club. Who do you know that fits this description?

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Richard P. Morgan CMC
Morgan Marketing Solutions, Inc.
Two Galleria Tower, Suite 10008
13455 Noel Road, Dallas, TX 75240-6620

Telephone 972.931.7993 fax 972.931.0542
email rpmorgan@morganmarketingsolutions.com
www.morganmarketingsolutions.com
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"We help leaders become better marketers using a holistic business approach!"
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CMC (Certified Management Consultant) is a mark awarded by the Institute of Management Consultants USA, and represents evidence of the highest standards of consulting and adherence to the ethical canons of the profession. Less than 1% of all consultants have achieved this level of performance and dedication. For more information go to: www.imcusa.org